Yankee wins. They have completed the greatest comeback in Super Bowl history.

We lost a $900 million bid to buy the LA Rams.

Look, that contract extension was for $176 million.

The stadium will cost $1.1 billion.

Champions are made and cash always follows.

But where did it all start?

These are the true stories of the blockbuster sports deals

that went down in the locker room, boardroom,

and between the lines that made many people very, very wealthy. From entrepreneur entrepreneur media this is the playbook. I'm

CEO of Sports One Marketing and your host Dave Melzer.

Good to see Lee. How are you? Are we on? We're on. It's fine, as you would better. We're going to use that.

Great, welcome to our office. You know, there's one thing about Leastime,

he always has the best view and that's incredible. I look over a parking lot so once again I aspire to be Lee Steinberg. I've been blessed because I got to work with you and the day that you hired me it was probably one of the most exciting

days in my life because I dreamed about being a sports agent in fact specifically I

not to embarrass you to make it feel comfortable I literally dreamed about being Lee Steinberg. I went to law school,

love sports. Obviously, I don't have the talent to play sports, but I thought, gosh, to be Lee

Steinberg, you know, the number one most powerful person in

sports not only an extraordinary intellect but a humanitarian and you know I just am here

I'd like to start with a really different type of question.

What did you want to be when you grew up since there's no Lee Steinberg to look at to?

Well, there was no field of pageantry even when I started in 1975.

So I wanted to be a great leader of men

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