Yankee wins. They have completed the greatest comeback in Super Bowl history.

We lost a $900 million bid to buy the LA Rams.

Look, that contract extension was for $176 million.

The stadium will cost $1.1 billion.

Champions are made and cash always follows.

But where did it all start?

These are the true stories of the blockbuster sports deals

that went down in the locker room, boardroom,

and between the lines that made many people very, very wealthy. From entrepreneur media, this is the playbook. I'm CEO of Sports One

Marketing and your host, Dave Meltzer. I have a very unique guest. This is a person that you may know the name, you may know the background, but Jordan Palmer, he is an extraordinary football coach, but most people don't know that he's even in my

opinion a better entrepreneur and he can give us a lot of good tips for the

playbook on not only the business of sports but how to be an entrepreneur and what it

takes to be successful. Starting with I'm going to guess about your background

but we probably want to start with

exceptional men.

exceptional men.

And I'm sure your mom was great,

but when you think about your brother and your dad, I'm like,

holy shit, like this guy grew up to be successful, no matter what it was he's going to do.

So Jordan, why don't you give us a little bit of background?

Yeah, well, first day, thanks for having me.

I love sharing my story.

...