Yankee wins. They have completed the greatest comeback in Super Bowl history.

We lost a $900 million bid to buy the LA Rams.

Look, that contract extension was for $176 million.

The stadium will cost $1.1 billion.

Champions are made and cash always follows.

But where did it all start?

These are the true stories of the blockbuster sports deals

that went down in the locker room, boardroom,

and between the lines that made many people very, very wealthy. From entrepreneur media, this is the playbook. I'm CEO of Sports One

Marketing and your host, Dave Meltser. Today I have a very special guest this will be probably the easiest

podcast so what you're calling exactly the I was to say the easiest

podcast I've ever done it's like bringing your best friend on just to have a

conversation it's kind of awkward.

I thought your last guess might have like didn't show so you just needed me.

I did, I did, exactly. I got a fill in and I got 10 of these I got to do within a week.

And you're number 10

number one in my heart and number one in my playbook. There you go. I got Warren Moon

here in the Sports One Marketing Studio not only is you the co-founder and business partner of Sports One Marketing, and dear,

I call him my best friend, but I'm one of his 100 best friends.

But more importantly, this is an entrepreneur show you know I'm blessed to know you as a

player but most importantly as a businessman and it you know I have a nickname that I

stole from his childhood friends called QB1 Canobe because this is a really wise man and he is someone that I come to for sage advice and I've learned more about business, you know, I've got a business school, law school,

...