I'm very excited to share this recording with you guys, which happened at our conference,

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high bar

for what speakers share on stage. So you're going to enjoy this episode where we dive deep into

revenue graphs, real tactics, and real growth metrics.

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

If you'd like to subscribe, go to getlatka.com.

We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

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Yeah, Trip Rockway, VP of Global Sales at Paddle.

It's going to be a very different kind of talk, so less focus on sales funnel, more focused

on kind of broader trends and how to deal with the economy getting weird, which is really what we're going to focus on here.

So let's keep this super conversational, by the way.

So just like with Kyle, like jump in with questions, interrupt me at any point if you guys want to go deeper on one of the topics here.

So you all are probably feeling this a little bit.

Anyone feel like everything's going great, economy's great, nothing's changed. Yeah, cool. We're seeing the same thing. So we sit on data for about

40,000 SaaS companies. And so we have a little bit of a lens into this. And so we aggregate

this in two ways. One is looking at B2C SaaS companies, so often a leading

indicator as to how the economy is doing. And what we've seen here is that growth is very

much flatlined in the past couple months, especially. And when you look at it from a B2B

perspective, this trend also continues, mostly in the form of churn. So this chart's a little

busy, but basically churn is up a whole point in half,

relative to two and a half years ago.

...