Learning From Your Mistakes With Coco Meers of Equilibria

The Exit - Presented By Flippa

Technology

5.0 • 420 Ratings

🗓️ 11 October 2021

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re talking with the CEO and co-founder of Equilibria, Coco Meers. As a CPG marketer by trade, Coco says it was lucky that she discovered the world of startups. She’s always been focused on women’s wellness and beauty, and started out at L'Oréal in New York as a brand manager before going to work at their headquarters in Paris. She describes her job as keeping an initiative on budget, on brand, and on time. Down the road, she would discover the joy of doing those things for her own business. -- The Exit - Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0	Hello and welcome to the exit presented by flippa. This is a 30 minute podcast featuring
0:15.7	amazing entrepreneurs who have been there and they have done it. The exit talks to operators
0:19.8	who have bought and sold businesses of all different sizes. You'll learn how they did
0:24.6	it, why they did it, and get exposure to the world of exits. It's a world occupied
0:28.9	by a small few but accessible to many. And on this episode, I sit down with Coco Mears.
0:35.8	She is currently the CEO and co-founder of Equalibria, which is premium CBD for women and it
0:42.0	is a fantastic story of how she sold her previous company pretty quick to group on. She walks
0:48.9	through the process of failing a bunch of times in the early days of figuring out how to
0:54.2	operate a marketplace for these different style companies that are trying to get access to
1:01.7	their customers and these companies are in a $70 billion beauty market. So they're salons and
1:07.8	things like that trying to get access to people booking for appointments. So it was really
1:13.2	cool to walk through what pretty quick was how it started, how the pivots happened, and how
1:18.9	eventually they were raising around and got acquired by Groupon. So Groupon kind of changed
1:24.1	it around to become beauty now. And she stayed there for about two years and it was a really cool
1:29.8	story of how everything happened and how she transitioned into what she's working on now,
1:35.2	which is Equalibria. But I'll definitely let her do all the talking here. So without further ado,
1:40.1	let's dive right into my interview here on the exit with Coco Mears co-founder and CEO of Equalibria.
1:46.6	All right, guys, today I am joined by Coco Mears, the CEO and co-founder of Equalibria. How are
1:55.7	you doing today, Coco? I'm great. So good to be here. Steve, thanks for having me.
2:00.4	Yeah, excited to dig in to the exit. So before we get into the nitty gritty of your successes,
2:08.0	let's talk about your background. What got you into entrepreneurship and starting businesses?
2:13.4	I am a classic CPG marketer by trade and I very luckily discovered that startups running a startup,
	...

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