On today's episode, I'm going to go in depth with you guys and give you a mini keyword workshop

tutorial. Find out some great strategies to find the most important keywords for your next

Amazon listing.

How's it going, everybody?

Welcome to another episode of the Serious Sellers podcast.

I am your host, Bradley Sutton.

And today we're going to do a little keyword research mini workshop, all right? A lot of you guys are wondering, how do I find the best keywords for my listing? I already pick my product. I know what I'm going to sell. Maybe I even have the product on order from China. What are the next step? So that's what we're going to go over today. And before I do that, we got to make sure that you guys are in the right mindset because there's so much misinformation out there makes me mad i've talked about it you know on other episodes

and on the amAs and things but people are being misguided the bottom line misguided by

by other companies by gurus by people who say that they know when they're talking about and

they don't and so we need to clear up a few misconceptions, first of all, all right?

Remember that there are different aspects of keywords or keyword research that makes it important.

First of all, why are keywords even important?

Well, remember, on Amazon, if you're new, you've got to understand that that is the way that people can find your

product. If people search for a keyword and your listing doesn't have that keyword, your listing

is not going to come up in the search results. And that means nobody's going to find your product,

the people who are searching for that keyword, and you're not going to make a sale. So you've got to have the right keywords there in your listing, the ones that give you the best

chance to make sales for your product.

So there are different aspects of importance, I guess you can say, about keywords in the

first place.

Number one, you've got to make

the machine happy, as Brock Johnson says, or make Amazon happy. Amazon has an algorithm. You know,

they determine, hey, what even is an important keyword for this listing? And if they don't think

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