Today, we'll learn from an eight-figure seller just what it takes to make it in the supplement

niche today on Amazon.

We'll also learn how branding can help you scale and how building relationships are the

key cornerstone of wholesale agreements.

How's it going, everybody? Welcome back to the Serious Sellers podcast. I'm your host, Bradley Sutton. And with me, I've got Kevin here from Canada. Kevin, how's it going? I'm amazing, man. How are you? Pretty good, pretty good. Where about are your, should I say, wear a boot? Or how do you, I don't know how to say, where about are you in Canada? Yeah, I'm in beautiful Vancouver. Like a lot of, there's actually a lot of other FBI sellers that are here. And it's amazing. It's probably one of the best cities that you could be in for the summertime. It's gorgeous, beautiful. And we're having a great time up here. Excellent. Is that where you're from? No, so I was born and raised in Calgary. So kind of up in the mountains, it's kind of like Canadian Denver. But it's too damn cold, man. It's just way too much in the winter. So coming to Vancouver is a great little break from that. So Flames fan or Canucks or? Growing up, yes. I mean, I'm not super much, you know, that much a Canucks fan at all, but I do appreciate, you know, any type of pride behind Canadian teams

for sure. Cool, cool, cool. All right. Now, I had you on here because I think you have got a unique

story. I actually, it was funny, when we actually met in person for the first time,

this was about a year and a couple months ago at CellarCon in Orlando. And I'm like, man, your name seems familiar. And it turns out, you know, we were in the same kind of mastermind from back of the day on Zon Squad. And it was kind of cool to meet you in person. that was actually the first time I met Paul Miller,

another fellow Zon squad member over there.

I think he might have been the one that introduced us.

But the cool thing about you is... that was actually the first time I met, Paul Miller, another fellow Zon squad member over there.

I think he might have been the one that introduced this. But the cool thing about you is you have

been working for a while in like the supplement space, correct?

Yeah, that's right. Yeah. And this is something that, you know, I just want to pick your brain

a little bit because the kind of cliche things to say, you know, not just in 2019, but even as far back as early 2018, is like, hey, yeah, there's still plenty of opportunity on Amazon.

You can do anything you want other than cell phone cases or supplements.

You know, those are too, you know, saturated.

But you guys have taken a supplement brand from zero to, I believe, eight figures, right? You guys

do yearly? Yeah, yeah. Now we're definitely deep into the, well, not deep, but we've

surpassed eight figures and keep growing from there. Okay, so what's the origin story? Like,

was that the first thing, your first venture into Amazon was supplements, or did you

start with a completely different thing? Or take me back a few years? Yeah, of course. So the,

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