Launching a Collection of Paintings [120]
Art Juice: A podcast for artists, creatives and art lovers
Louise Fletcher/Alice Sheridan
4.8 • 1.1K Ratings
🗓️ 11 May 2021
⏱️ 64 minutes
🧾️ Download transcript
Summary
Recently, we both launched a series of paintings via our websites, and in this episode, we discuss the experience and what we learned. For both of us, this was a relatively new experience - Alice usually launches her new works at in-person events and Louise has traditionally added paintings to her website on an ad-hoc basis, rather than as a series. Both our launches went well, and we hope our experiences can help you plan something similar. In a wide-ranging conversation, we cover the benefits of building (and communicating regularly with) a mailing list; the importance of storytelling in sales, and the value of thoughtful presentation. We also discuss the downsides of selling this way, including the inevitable fear of failing in public, and the amount of time required for emailing buyers, packaging, and arranging shipping. As an extra bonus, we introduce the word "wally" and "sodding" to listeners outside the UK (you're welcome).
Correction!! I made a mistake (blame menopause brain!) the artist I mentioned is Amy Dury (not Sarah) and you can find her on Instagram @amy_dury
Mentioned Louise's private view page: https://www.louisefletcherart.com/private-view
Alice's Wild Swimming collection 2021 https://alicesheridan.com/wildswimming/
See a previous more complete virtual event listing here: https://alicesheridan.com/artistsathome2020/
Find our websites and sign up for our newsletters at:
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@alicesheridanstudio
@louisefletcher_art
Credits:
"Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
Transcript
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| 0:00.0 | I'll just do that it doesn't matter it doesn't have to be fancy let's get it done |
| 0:04.8 | approach be like Louise not like Hi and welcome to episode 120 of art Jews. This is honest, generous and |
| 0:20.5 | humorous conversations to feed your creative soul and get you thinking with me Louise Fletcher and me Alice Sheridan |
| 0:28.3 | And today we thought we would talk about something which is just very timely for both of us as we both just |
| 0:34.6 | released some new paintings and learned some things along the way about selling online and we |
| 0:41.9 | thought it'd be just a good conversation to have we didn't really share |
| 0:45.6 | strategies with each other and we haven't really talked with each other about what happens so we will do that with |
| 0:51.5 | you listening. |
| 0:53.0 | But first of all, Alice, what have you been doing this week? |
| 0:57.0 | So I think I mentioned last week that I had a photo shoot set up for, |
| 1:01.0 | so we record on Thursdays, that was set up for Friday morning and I was a little bit more |
| 1:05.4 | organized about it this time I had an idea of what I wanted to get I'd sort of worked out some of the shots I'd got a few bits of change of clothing. I was all |
| 1:14.9 | organized. It was all packed on first evening. Friday morning, the |
| 1:19.1 | decorators arrived, the electrician arrived, all as I was supposed to be leaving I got to the studio I was a bit later leaving than I planned I got there unloaded and I realized I'd left my bag with all my clothes at home and my little drawing of all my kind of shot lists. |
| 1:35.0 | I was like, I just called Paul up and I just said, |
| 1:38.0 | Baga, Baga, Baga, just, oh, really annoying. |
| 1:41.0 | And he was so sweet. I wasn't calling him to ask he said well how big the bag I said not it's not that I just don't have time to come back home and get it and he said well I could cycle and bring it to you |
| 1:56.1 | and I was like oh that's nice that's nice I quite like my husband sometimes so yeah he saved a day and we had some fun photos so that was Friday fun lovely lovely |
| 2:07.8 | photos from some of the photographer I'm not quite sure when I'll use them. Some of them are just really lovely photos, but maybe a little |
| 2:16.3 | bit arty for what I have in mind. So we'll see. And then I have also been working on or starting to put together new, well basically a new domain. |
| 2:31.0 | So the Connected Artist Club is a separate thing from my painting |
| 2:35.4 | sales so we have a name for that so I named the company Soul Rocket because |
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