Sometimes the pop culture we love just teens hits differently in retrospect.

Maybe it's a tabloid story we couldn't get enough of or an illicit student-teacher relationship

on our favorite show. We're Suzy Banna-Karim and Jessica Bennett,

posts of the new podcast in retrospect, where each week we'll revisit a cultural moment from

the past that shaped us and probably you to try to understand what it taught us about the world

and our place in it. You're the first person that I've talked to about this for years and years.

Listen to in retrospect on the iHeartRadio app Apple Podcasts or wherever you find your favorite shows.

Welcome to Before Breakfast, a production of iHeartRadio.

Good morning. This is Laura. Welcome to the Before Breakfast podcast.

Today's tip is that the last verse should be like the first.

Writing gets better when you repeat or invoke the beginning of the work in the end.

This feels more satisfying to the reader or at least reminds them of what you said.

This week I am sharing several of my favorite writing strategies. Even if you don't write for a living,

you might need to write reports or emails or articles for industry publications.

A few strategies can help make all writing more compelling and clear.

Some writing feels more well constructed than other work. You feel like the writer is in control

and knows what they're doing. One of the best ways to make readers feel this way

is to repeat or invoke something from the beginning at the end.

So if you are writing an article or op-ed that quotes people or tells stories,

you could revisit the opening anecdote in the conclusion.

Even quoting the same person can echo the beginning.

If you're writing an email that gave some bit of news or a particular greeting in the opening line,

...