Land of the Giants: Why Instagram Broke Its Square

Channels with Peter Kafka

Vox Media Podcast Network

Technology, Tv & Film, Business News, News

4.4 • 585 Ratings

🗓️ 4 August 2022

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, we bring you an episode of Recode and The Verge’s latest season of Land of the Giants: The Facebook / Meta Disruption. To check out the first two episodes, subscribe wherever you subscribe to podcasts! This episode explores Facebook’s acquisition of Instagram in 2012. Mark Zuckerberg promised he would be hands-off with the company’s curated aesthetic and simple features. But as Facebook scaled the startup into a social media juggernaut, tensions flared. Instagram’s founders would leave, and it’s now a very different app than when it first started. But are the changes setting the company up to compete in the future? Or is Instagram losing the magic that made it great in the first place? Hosted by Shirin Ghaffary (@shiringhaffary) and Alex Heath (@alexeheath) More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape. About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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1:05.7	This is Recode Media on Peter Kafka.
1:08.1	That is me.
1:09.7	And normally this is the time when I tell you about the guest
1:11.9	I'm going to talk to this week who is always fascinating and interesting and lively. This week,
1:16.4	we're doing something different. We're bringing you another podcast. This is the Land of the Giants,
1:20.8	the excellent series that brings you behind the scenes of the world's most important tech companies.
1:25.9	This season, produced by my Vox Media colleague
1:27.9	Shereen Kaffari and Alex Heath, is focused on meta, formerly known as Facebook, and this
1:32.8	is a timely episode. It tells you the history of Instagram and how the app has shapeshifted
1:37.5	multiple times under Mark Zuckerberg, which also explains why it's trying to turn itself into
1:42.7	TikTok as we speak. I think Shereen and Alex do an excellent job of covering a lot of ground at a little time. I worked with Shireen on the Google season. That was very good. I think you're going to like this one. And when you're done listening, if for some reason you're not already subscribing to Land of the Giants feed on your favorite podcasting platform, you go ahead and do that it'd be very appreciative thank you and I'll be
2:05.0	back next week see you that Two hours ago, Facebook announced it is buying, this is unbelievable, the photo sharing company
2:19.9	Instagram.
2:21.2	Oh my God, that is unbelievable.
	...

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