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slash voxpod welcome to recode media with peter kofka that is me and in a minute i've got a

conversation for it's a little different than the normal conversations I have on here, and I think you're going to like it. But first, I wanted to mention that if you wanted to hear what I have to say about Warner Media and Discovery and HBO Max and what's actually happening there and what we should expect in the future, you're going to have to wait a little bit. But I predict, it's a pretty good prediction that we're going to get into this one more than once in the near future. And second, if you're interested in hearing what I have to say about Axios selling itself for a half billion dollars, you're in luck because I wrote about it on Vox.com this week, and you can read it there for free. You could also have it sent to your inbox also for

free. But the takeaway there is that Axios, like several other digital publications, focused

on Washington and policy, have really benefited from many ad money that Facebook and Google and

Amazon and other tech companies have been pouring into that market over the last few years.

It's called corporate responsibility advertising.

It's really just branding, right, for big companies that want to reach people in politics.

That market has always been there.

Now it's gotten very big.

It's maybe $350 million, divvied up by several different publications with new ones who want to get in.

And that's also a reason why semaphore. That's the new publication coming from Ben Smith and Justice. divvied up by several different publications with new ones who want to get in.

And that's also a reason why semaphore, that's the new publication coming from Ben Smith and Justin Smith this fall, is going to have a heavy Washington slash policy component.

And I'm pretty sure we're going to end up talking about that one as well in the nearest future.

Okay, on to today's interview, which is with Nell Thomas, who is not a media

mogul, but is the CTO of the Democratic National Committee. He's not the kind of guess we

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