Kris Ruby, CEO of Ruby Media | Building an Agency, Mastering Social Media & Getting PR

Success Story with Scott D. Clary

Success Story Media

How To, Education, Self-improvement, Business

4.6 • 326 Ratings

🗓️ 23 December 2021

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory➡️ About The GuestKris Ruby is the CEO of Ruby Media Group, a public relations and social media agency. Kris Ruby is a frequent on air TV contributor and speaks on social media, tech trends and crisis communications. Kris is one of America’s pre-eminent social media experts and is a frequent on air contributor on FOX News, CNBC, Good Morning America, The Today Show and more.Kris is at the epicenter of the social media marketing world and frequently speaks to associations leveraging social media to build a personal brand. She also presents social media workshops for CEO groups to empower business owners to utilize social tools for their networks.Kris was honored by Columbia University’s Business School to lead a social media workshop for its alumni organization and was chosen to speak on personal brand authenticity at Microsoft. Kris graduated from Boston University’s College of Communication with a major in Public Relations. Kris was chosen by the Business Council of Westchester as the youngest “40 Under 40″ Rising Stars. Kris is a columnist for The Observer and covers social media, public relations and tech trends.➡️ Talking Points00:00 - Kris’s story.10:36 - What does a PR agency do for brands?13:07 - Figuring out what brands you want to work with.21:46 - Why we don’t value creators more.26:47 - Can you pay in exposure?35:01 - PR and success KPIs.43:14 - The importance of an ever evolving company story.52:32 - How to tell a good story.55:53 - The art of getting media coverage.➡️ Show Linkshttps://www.instagram.com/krisruby/https://twitter.com/sparklingrubyhttps://www.krisruby.com/➡️ Podcast Sponsors1. Shopify— All-In-One eCommerce Toolshttps://shopify.com/successstory — Free 14 Day2. Playbook — Grow Your Wealthhttps://helloplaybook.com/scott3. Get Abstract - Summarizes and Rates Thousands of Bookshttps://getab.li/success4. Hubspot Podcast Networkhttps://hubspot.com/podcastnetwork

Transcript

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0:00.0	So I haven't worked with a lot of wine or liquor or alcohol sponsors, but I'm very happy
0:05.1	that Justin Wines reached out. They wanted to work with me and sponsor the podcast. Whether
0:09.1	or not you're buying wine for yourself or you're looking for corporate gifting or gifts for
0:13.1	friends and family, they got you covered. They recently sent me some of their wines, including
0:16.9	the caps of their flagship wine. I saw sleeves and their award-winning justification. I cannot wait
0:22.3	to share these with friends and family and also drink some myself. Justin Wines has been crafting
0:27.3	exceptional wines since 1981, with world-class Bordeaux style wines, Justin basically put
0:33.6	Paso Robles region on the wine-making map. They thoughtfully produce wines with boutique wine
0:39.6	making practices and it is the perfect gift for loved ones. Gifting with Justin is effortless.
0:44.9	You pick your wine, you select the box, you add a personal message and you leave the rest to them.
0:50.5	You could be gifting yourself if you want to. I'm not holding any judgment. Shop all of their
0:55.1	exceptional wines at JustinWine.com and be sure to use promo code success to receive 15% off
1:02.1	your order today. Welcome to success story. The most useful podcast in the world. I'm your host
1:08.0	Scott D. Clary. The success story podcast is part of the HubSpot podcast network. The HubSpot
1:13.8	podcast network has incredible podcasts for you to check out like remarkable people hosted by
1:19.7	Guy Kawasaki. Of course, brought to you by the HubSpot podcast network. The remarkable people
1:25.4	podcast with Guy Kawasaki helps you better understand the changing world with interviews from thought
1:30.3	leaders, legends and iconoclasts. If you are interested in business, leadership, entrepreneurship,
1:38.0	he interviews the best of the best leveraging connections that he's built over his career.
1:43.2	Here's some of the episodes and interviews that he's done. He's spoken to Seth Goden,
1:47.5	marketing God, blogger, author. He's spoken to Pat Flynn, entrepreneur, power
1:52.8	podcaster and popular YouTuber. He's spoken to Jen Lim, happiness evangelist and author of Beyond
	...

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