Kiramoon - To Inspire Joy and Self-Care
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 17 January 2022
⏱️ 29 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by Ordergroove**
“To inspire joy and self-care” that's the mission of Kiramoon. In part 1, we have Lindsey Martin, Founder and CEO of Kiramoon, an Austin-based skincare brand encompassing joy and advocating for mental health awareness with skin-loving ingredients.
While working as a software sales executive, manager, director, Lindsey fell in love with business but still felt that something was missing. She felt the pull to put all her hard-won experience towards building her own business. Being in love with skincare from an early age, Lindsey knew this would be the area of her focus. So, she launched Kiramoon, a brand that pairs joy, happiness, and cuteness concepts with great formulas.
At Kiramoon, it’s not just great skincare products, but diversity’s at the forefront too. According to Lindsey, customer acquisition and brand awareness are tough, especially for new businesses. In her journey, her background in software sales helped her in problem-solving and other aspects of the brand.
In the first part, she discussed:
* Gratefulness
* Overview of the brand
* Her career
* Why Kiramoon
* Difference between entrepreneurship & sales
* What was her motivation
* Her vision
Join Ramon Vela and Lindsey Martin as they break down the inside story on The Story of a Brand.
For more on Kiramoon, visit: https://www.kiramoon.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
This episode is brought to you by Ordergroove.
It’s time to let your customers enjoy the products they love without the friction of reordering...
That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.
From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.
Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/
Transcript
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| 0:00.0 | Recorded at MuteSix Studios. |
| 0:07.0 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.0 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.2 | Caramoon launched January 15th of 2021, and we make skincare products with a mission to |
| 0:27.9 | inspire joy and self-care. |
| 0:29.9 | So we want our customers to use our skincare and skin tools to enhance their daily rituals |
| 0:35.1 | and bring them joy. |
| 0:39.8 | It's time to let your customers enjoy the products they love without the friction |
| 0:44.3 | of reordering. |
| 0:45.2 | And that's why innovative brands like Pete's Coffee rely on Order Group subscription solution |
| 0:50.0 | to build long-lasting relationships that drive recurring revenue. |
| 0:54.4 | From enrollment incentives to churn-fighting AI, |
| 0:57.9 | Order Group gives your business the tools it needs to be a subscription success story. |
| 1:02.5 | Visit ordergrove.com for slash story to book a demo today and receive two months off your first contract. |
| 1:09.5 | Again, that's ordergroove.com for slash story. |
| 1:12.5 | That's O-R-D-E-R-G-R-O-O-O-V-E.com for slash story. |
| 1:19.6 | Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand. |
| 1:25.1 | Like always, I have an amazing guest and brand that we're going to feature on |
| 1:28.7 | today's show. But before I do, I have a question about gratefulness. And so, Lindsay, is there a time |
| 1:35.8 | that you can remember and share when someone provided you with a level of support that just made you |
| 1:41.5 | feel grateful? And you felt grateful because whatever it was made you feel |
... |
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