Kiramoon - Good Skin. Better Mood.
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 18 January 2022
⏱️ 29 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by Ordergroove**
“Find other entrepreneurs that are willing to talk to you,” advises Lindsey in part 2. Lindsey Martin, Founder and CEO of Kiramoon, shares that her products are vegan, gluten-free, fragrance-free, and cruelty-free.
She mentions that the brand's customers are millennials and Gen Z's. According to her, surrounding yourself with people who are smart as well as generous is essential. Her brand not only preaches joy but also has a community giving program.
Lindsey recommends newcomers to start with their Silky Rinse Cleanser and Moon Globes. In the future, Kiramoon will also be developing fun and exciting functional tools and accessories.
Here she discusses:
* Kiramoon's incredible formula
* Their customer base
* Advice for other entrepreneurs
* Concept of plus equal minus
* Skincare products and tools
* What is coming next at Kiramoon
* Message for customers
Join Ramon Vela and Lindsey Martin as they break down the inside story on The Story of a Brand.
For more on Kiramoon, visit: https://www.kiramoon.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
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Transcript
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| 0:00.0 | Recorded at MuteSix Studios. |
| 0:07.0 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.0 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.4 | I would say, hands down, my number one piece of advice would be find other entrepreneurs |
| 0:28.2 | that are willing to talk to you. |
| 0:29.8 | And it goes back to that gratitude. |
| 0:31.4 | I would say in the last year, I have developed some, I call my founder friends, other beauty brand founders that all launch their |
| 0:40.9 | brands within a year or two of mine. Maybe they're a little head, maybe they're a little behind, |
| 0:44.6 | but we've created this network of beauty brand founders and we are transparent with each other. |
| 0:54.0 | About our highs and lows. We tell each other |
| 0:55.7 | what's working and not working. If we find an amazing agency or a designer or a supplier, we'll |
| 1:00.8 | share that information with each other. And I think now, of course, with Shopify and of course |
| 1:07.2 | Alibaba and the internet, it's so much easier than ever to start a brand with little to know experience. |
| 1:14.5 | So it's super, super important that you surround yourself with people, you know, some people that are smarter than you, |
| 1:22.4 | but other people that are just generous with their knowledge and their learnings and their mistakes. And so having that |
| 1:29.1 | group of founders around me that are willing to support me and vice versa has been invaluable. |
| 1:35.2 | I've had some really tough, scary moments that they've helped me through. And I'm so grateful |
| 1:40.1 | for them. So yeah, if you're out there and you're thinking of starting a brand, just email someone, shoot them a message on Instagram. I think you'd be surprised how many people are willing |
| 1:48.0 | to just hop on a 30-minute Zoom. |
| 1:54.0 | It's time to let your customers enjoy the products they love without the friction of reordering. |
| 1:59.6 | And that's why innovative brands like |
... |
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