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Boutique Chat

Key Components of the Six Layers of Retail in 2024 with Sara Burks, Director of Partnerships & Education at The Boutique Hub

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5853 Ratings

🗓️ 2 January 2024

⏱️ 50 minutes

🧾️ Download transcript

Summary

Our very own retail professor is back on the podcast! Today Sara Burks, Director of Partnerships and Education at The Boutique Hub, is joining me to dive into the six essential pieces of growing and mastering your business, which we refer to as the Six Layers of Retail, and the most important components of each of these layers specific to 2024.

As we all know, the tides are changing, and we want to ensure that you are set up for success in the new year! None of us are in the business of competing with the likes of Shein and Temu, so it’s essential to set yourself apart and make changes as your customer changes to meet their needs. 

Our biggest annual educational program at The Hub is Retail Bootcamp (think college for boutique owners!), and Retail Bootcamp is designed around these six layers. Throughout the 14 weeks of Retail Bootcamp, we break down each of these layers and their components, Sara and I do live coaching sessions, plus we’re joined by more than 50 industry experts. Enrollment is now open for 2024! Click the link below to learn more about Retail Bootcamp and enroll today! Best of all, once you sign up, you have lifetime access to participate each semester.

 

Resources:

Retail Bootcamp

Sara Burks: Instagram

Ashley Alderson: Instagram

The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Best Year Yet 3-Day FREE Virtual Event

2024 Boutique Boss Planner

Boutique Summit 2024

Small Business Marketing Handbook

Boutique Hub Black

Hubventory.com

 

 

Transcript

Click on a timestamp to play from that location

0:00.0

Let's talk about your business, strategy, and the juicy details of what actually works,

0:15.7

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

0:20.9

How do we scale your company and do it with the balance and the happiness that we all seek?

0:25.6

Let's hear from those insiders, experts, and strategists that actually make it happen.

0:29.7

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. dad.

0:44.6

She's back, you guys.

0:46.9

It's the retail professor in the flesh.

0:49.7

Good to see you and have you back on the podcast, Sarah.

0:51.3

Good to be back.

0:52.2

Always good to be here.

0:53.6

Okay.

1:16.6

There's a million different conversations you and I could have about the state of the industry and how to be successful retailer, whether you're online brick and mortar, all the things. But today, what I really want to hone into is as long as you and I've worked together, we've, I feel like kind of developed a great system for the six essential pieces of really growing and mastering your retail business. And we call them the six layers of retail.

1:19.6

I think our team refers to them as the six layers of lasagna.

1:22.6

If that's more your speed, we all love that crunchy cheese layer.

1:26.6

But I want to know from you today as we

1:29.8

walk through those six layers specific to 2024, what are the most important pieces of each of the

1:36.6

six layers of retail and how can we set up our businesses for success as we go into the new year?

1:41.5

That's a great, great question. I'm excited to dive into this with you because, man, as we talk to industry, everyone in the

1:50.0

industry, industry experts, retailers, wholesalers, the tides are changing.

1:54.9

Things are really, really changing and they, in 2024 is a whole new animal.

1:58.9

So I'm really excited.

2:00.1

That's one thing I love about us here at the boutique hub is we're constantly adapting to the times.

...

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