FTV: Creating a Strategic Marketing Plan for Your Business, with Brand Expert DruStew
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 29 December 2023
⏱️ 61 minutes
🧾️ Download transcript
Summary
What does it mean to sit down and create a strategic marketing plan for your business? In Season 1, I visited about it with my friend Dru Stewart, a marketing and branding expert who works with Cactus Ropes, Pro Equine Group, Hatco, and many more. Not only do we cover marketing strategies working for the world's largest brands in western, but we also cover some critical questions like 'Is print media dead?' Make sure you stick around for the end to hear Dru's take on fatherhood and business. As a dad of twins, you're going to like this takeaway.
I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!
For show notes & resources visit the episode webpage below or click here.
First released March 2018.
Resources:
Ashley Alderson: Instagram
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Transcript
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| 0:00.0 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:09.1 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:14.1 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:18.8 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 0:23.0 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:34.7 | Hey, boutique chat listeners. |
| 0:36.3 | Thanks so much for tuning in this week and honestly for joining |
| 0:39.6 | us each week since we've launched. |
| 0:41.6 | I have been so humbled to hear your guys' feedback and reviews since listening to the show |
| 0:46.6 | each week. |
| 0:47.3 | Thank you for sending those my way. |
| 0:49.2 | And more than anything, I'd love to just keep that conversation going. |
| 0:52.8 | So keep those screenshots and those |
| 0:55.2 | posts happening over on Instagram. Send me a message at AJ Alderson or Boutique Hub Business on |
| 1:01.7 | Instagram. Send me a screenshot of what you're doing while you listen to the show, what questions |
| 1:05.7 | you have for our guests on the show, and who else you would love to hear. And I'm happy to |
| 1:10.2 | respond and get back to you or get your questions answered while on the show and who else you would love to hear. And I'm happy to respond and get back to you |
| 1:11.5 | or get your questions answered while on the show. This week, I am so pumped to have this |
| 1:17.8 | conversation because we're going to be talking to one of my favorite guys in the marketing space, |
| 1:22.3 | one who was a keynote speaker at the 2018 Western Summit, which is an industry conference we hosted for both |
| 1:29.3 | Western retailers and brands this January at the Wesse Market in Denver. And as I think about |
| 1:36.3 | this guest and really the overall mission of this podcast, I want to make sure that we're always |
... |
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