FTV: How To Maximize Your Market Experience with Amy Harper, DMC Sr. Vice President of Retail Development and Market Services
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 5 January 2024
⏱️ 62 minutes
🧾️ Download transcript
Summary
Dallas Market Center’s Amy Harper joined me in Season 2 for How to Maximize Your Market Experience. In this episode, Amy gives some amazing tips on attending to market, whether it’s your first time or you are a veteran buyer! She gives us valuable information on why going market is so important, how to plan your time at market, what to expect at Dallas Market Center this October, upcoming trends, and so much more. The lovely and bubbly Amy will keep you all ears in this episode, so bring along your notepad and pen!
I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!
For show notes & resources visit the episode webpage below or click here.
First released October 2018.
Resources:
Dallas Market Center: Website | Facebook | Instagram | YouTube | Twitter
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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Transcript
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| 0:00.0 | So hands down, one of the topics we talk the most about, because we could ask the most questions |
| 0:06.5 | about it, is successfully going to market as a boutique owner. And I think if there's anything that |
| 0:12.4 | really, really helps boutique owners, like, figure it out more or less, or figure out how to |
| 0:18.9 | stand out or how to find, you know, the pieces that really |
| 0:22.4 | make sense for you and your brand and your customer. Yes, you can buy online, but I just don't |
| 0:27.0 | think you can ever replace that at-market in-person experience. It's all about just like seeing |
| 0:33.2 | the trend, touching the product, understanding the variable price points, getting to know your |
| 0:37.6 | vendors, building relationships with them. But there's also like a psychological effect, right, |
| 0:43.6 | of having the energy of being surrounded by like-minded people and seeing the excitement about |
| 0:48.4 | certain things and just the conversations you have access to when you're in person at market. |
| 0:53.3 | I think it's just different than the stories we can sometimes tell ourselves when you're in person at market, I think it's just different than the stories we can |
| 0:56.9 | sometimes tell ourselves when we're stuck at home and not at market. And we're just trying to get |
| 1:01.4 | buying that way. Now, there is a time in place for both. If you ask me, I think it's not cost |
| 1:07.2 | effective to go to every single market, right? Travel's really freaking expensive right now, |
| 1:11.6 | but I think you got to go to a few and then figure out how to supplement and really work well |
| 1:16.6 | with your vendors in between, whether you're buying on fashion go or fair or hubventory or |
| 1:21.5 | directly with your vendors, right? There's ways to make that really successful for you. |
| 1:25.7 | But what I wanted to share today was, this is a vault |
| 1:28.8 | episode from the podcast with a dear, dear friend of mine. She's one of my favorite people in this |
| 1:34.4 | industry, and that is Amy Harper. Amy leads the retail relations team at Dallas Market Center. |
| 1:42.2 | And I think what Dallas Market Center has done really well is they |
| 1:45.9 | have certainly elevated themselves in the industry to be just such a welcoming place. Like I think |
... |
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