Ken Cohn: CMO of cbdMD | #ThePlaybook 282

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Business, Careers, Entrepreneurship

4.9 • 1.9K Ratings

🗓️ 25 August 2020

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, Ken Cohn, CMO of cbdMD, shares some of his insights on: [1:57] - How cbdMD has been able to stand out as the CBD space has become more crowded [4:27] - What it takes to build credibility and how their sports-focused strategy has become a point of difference [5:43] - The thought process cbdMD uses when selecting athletes like Bubba Watson and Lolo Jones to work with [17:34] - Why aspiring entrepreneurs need to invest their time learning about data and the digital environment

Transcript

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0:00.0	On this episode of the playbook, I have Ken Cohn,
0:03.1	CMO of the CBD MD, and we're going to talk about
0:07.1	the emergence of the CBD industry
0:09.9	and how to utilize patients, partnerships, and data in the pursuit of your success.
0:17.0	Join me for all of this and more on the playbook.
0:20.4	This is Entrepreneurs the Playbook, where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success and what made them champions on the field and in the board
0:35.5	room.
0:36.5	I'm your host David Melzer.
0:38.5	This is Dave Melcher with entrepreneurs to playbook and I got an entrepreneur for you. He is Ken Cohn. He's the
0:43.9	CMO of an extraordinary company, CBD, and he's the
0:48.6	CMO of that company with over 25 years, which I love, a marketing experience.
0:53.8	In other words, how to build a brand,
0:55.6	how to create a frequency, how to be authentic
0:58.5	in a fast-growing, fast-paced industry of CBD.
1:01.9	Ken, welcome to the playbook. Thanks for having me. past paced paste industry of CBD.
1:03.4	Thanks for having me.
1:04.4	Good.
1:05.4	Well, you know, I'm going to start on the experience of marketing because I believe that
1:09.5	sales and marketing is a skill and that as we develop that skill throughout our careers we can apply it to
1:17.4	variety of different things I started my career in law but my specific
1:22.0	skill set even within the law was sales my specific skill set, even within the law,
1:23.4	was sales and marketing, because I was a litigator.
	...

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