Hi everyone. Today's episode is a little preview of what to expect for my two minute

drill pitch competition on Friday at 11 a.m. Pacific 2 p.m. Eastern.

One of my favorite coaching clients Sean Walcheff, the owner of Cali Barbecue Media,

joins me on office hours for a coaching session where he wanted to practice his pitch.

So I gave him two minutes to pitch and a little bit of feedback.

If you haven't already made sure please register and join me at the two minute

drill pitch competition. You can text me at 949 to 98 to 905 to join my

community or email me anytime David at demelzer.com or visit demelter.com forward slash pitch to join the competition.

See you on Friday. This is entrepreneurs the playbook.

So I know you have a two minute drill coming up.

I'm going to practice my two minute drill and then you can give me feedback.

All right, you got it.

The full service restaurant model is broken. It is way too expensive. The margins are way too thin to provide the type of hospitality that most restaurant tours and bar owners need to do.

What we've known here in Spring Valley, Cali Barbecue Media,

we're building a barbecue brand and a media brand.

We plan on changing the entire model of what we do as a full service restaurant,

reducing our footprint in half to create a commissary kitchen where we slow smoke all of our meals at one location, which will be where all of our spectralized labor is,

and then we're going to add not ghost kitchens, but branded ghosts.

Because we care about media, because we care about marketing, we're going to find five locations, not based off of real estate metrics, but based off of search engine results and distribution.

So for us, it's more of a technology play, a distribution play and

and nobody can slow smoke barbecue like we can and nobody knows how to market

themselves like we can because we've been doing it out here

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