Why is it that some organizations succeed in scale while others don't?

And I learned in my research that this funding wall is a real thing,

that two-thirds of nonprofits are $500,000 in below in revenue. thing that many of them would like to

are five hundred thousand dollars in below in revenue and that many of them would like to

grow but are on this treadmill just trying to make payroll every month when they should be

focusing on the problems that they're trying to solve.

So I went out and I surveyed hundreds of social entrepreneurs and I sat down with 100 nonprofit leaders and

their staff and their beneficiaries and their funders all to get to the bottom of this question of why certain

organizations succeed and I kept waiting in my conversations for people to

say oh it's just charisma or a good idea or you know something like that that gets people

ahead but nobody said that and it's not to say that charisma and passion and

you know brilliant ideas aren't important.

But what was so interesting to me about all of my research

is that really it came down to this fundamental set

of skills that helped organizations lay the foundation for success.

So testing and innovation, measuring impact, fundraising experimentation, and developing a funding model to help an

organization grow collective leadership and storytelling and

so those are the five strategies that I talk about in the book.

I'm Srenny Rao and this is the unmistakable creative podcast where you get a window into the stories and insights of the most innovative and creative minds who started movements, built thriving businesses, written best selling books and created insanely interesting art.

For more check out our 500 episode archive at unmistakable creative.com. Attention to all passengers. You can now book your train tickets on Uber and get 10% back in Uber credits to spend on your next train journey.

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