Kahawa 1893 - Rich and Aromatic Flavors, A True Kenyan Coffee
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 27 July 2021
⏱️ 33 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, CarText, Repeat**
“Do it because you're passionate about it; otherwise, you get distracted by one of the other parts of it,” advises Margaret Nyamumbo, Founder of Kahawa 1893. In the second half of this Feature, Margaret says that when women work at these coffee farms, payments are received by male members. So, the brand wants to put money directly in the hands of the women who make up 90% of the labor force.
For this purpose, Kahawa 1893 has set up a women's fund and a fair trade system in which buyers can tip directly to farmers through QR code on the coffee package, and tips will go to the women's fund. Among other things, this fund has given these women the ability to think and dream of a future instead of pure survival.
She speaks on:
* How does a supply chain affect women laborers in Kenya
* Tea and varieties of coffee at Kahawa 1893
* Minimums for tipping
* Her advice for entrepreneurs
* Giving back to the community
Join Ramon Vela and Margaret Nyamumbo as they break down the inside story on The Story of a Brand.
For more on Kahawa 1893, visit: https://kahawa1893.com/
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
This episode is also brought to you by CartText.
Are you interested in improving your Abandoned Cart Recovery rates?
Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.
One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.
To learn more, visit https://carttext.com/
*
This episode was brought to you by Repeat.
Repeat is the easiest way for your customers to reorder products they love.
Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.
Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.
The result? Higher LTV, better margins, and more insights on your best customers.
To learn more, visit https://signup.getrepeat.io/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.7 | And he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.7 | And I was thinking, so in coffee, there's this Q grader certification. |
| 0:27.2 | It's almost like being a wine sommelier. |
| 0:29.2 | Only 500 people in the world, or in the U.S. or in the world have it. |
| 0:33.7 | It's a very difficult exam. |
| 0:35.4 | They compare it to like the law school exam to get satisfied. |
| 0:39.3 | So amongst all of that, I'm thinking of doing it so that I can be a certified coffee taster. |
| 0:47.3 | But yeah, you're right. |
| 0:49.3 | There's a lot going on, and that's part of the reason why when you do something like this you have to do it |
| 0:55.9 | because you're passionate about it yeah um otherwise you get distracted by one of the other parts of it |
| 1:02.2 | so um i'm lucky that i have a team around me that supports me every day and is able to um you know |
| 1:09.7 | is able to help me with the operations so that I can spend |
| 1:14.4 | more time and, you know, telling the story and meeting more people as well. |
| 1:23.1 | This episode is brought to you by repeat, the easiest way for your customers to reorder products they love. |
| 1:32.4 | Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused commerce is the key to customer retention for CPG brands. |
| 1:41.4 | But with monthly churn rates pushing 10% across the industry, |
| 1:46.0 | Repeat has a better way. |
| 1:48.3 | Repeat will automate a frictionless reordering experience |
| 1:51.9 | for the largest part of a CPG brand's customer base, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.