Kahawa 1893 - Empowering Female African Coffee Farmers

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 27 July 2021

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

**This episode is brought to you by MuteSix, CarText, Repeat**

“With Kahawa 1893, I wanted to celebrate the origins of coffee in Africa and the excellence that we continue to produce,” says Margaret Nyamumbo, Founder of Kahawa 1893, a coffee brand that focused on empowering producers, especially women.

Margaret grew up on a coffee farm started by her grandfather. He was one of the first people to grow coffee when the natives of Kenya were finally allowed to grow coffee. Before that, only white settlers were allowed to grow the export.

Although Margaret worked on Wall Street after completing her MBA from Harvard Business School, she saw an opportunity to do more to help her family and her country. So she worked to start a coffee brand that worked directly with farmers and devised a system to compensate the women who make up more than 90% of the labor force on farms.

Many of the women laborers on these farms are trapped in a system that does not pay them directly, so it is nearly impossible to break the cycle of poverty. Now with Kahawa 1893, coffee drinkers worldwide can enjoy delicious coffee and tip these women directly, even using Bitcoin.

In this episode, she talks about:

* The Gratefulness towards her father
* Overview of the brand
* What Kahawa 1893 stands for
* Her education and career
* What pushed and motivated her
* Their mission

Join Ramon Vela and Margaret Nyamumbo as they break down the inside story on The Story of a Brand.

For more on Kahawa 1893, visit: https://kahawa1893.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

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For your free digital marketing consultation, visit: mutesix.com/storyofabrand

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Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.1	This is the story of a brand with your host, Ramon Vela.
0:21.7	So we named the company Kahawa, 1893.
0:26.3	Kahawa means coffee in Swahili.
0:28.9	The 1893 is the year that coffee was originally grown in Kenya, commercially grown.
0:36.3	So coffee zoo is native to East Africa. It was discovered in
0:39.9	Ethiopia. It grows naturally in the forest. So coffee is native to the region. But in 1893 is when
0:47.2	coffee after traveling all over the world to the Middle East, Europe to Latin America,
0:52.9	in 18903, coffee returned to Africa.
0:56.2	And Kenya is considered one of the best coffee growing countries in the world.
1:02.6	It's a crown jewel. It stands aside from any other country.
1:06.5	And so with Kahaw 1893, I wanted to celebrate the origins of coffee in Africa and the excellence
1:14.3	that we continue to produce coffee with.
1:17.4	So personally, you know, growing up on a coffee farm, I grew up in Western Kenya.
1:24.6	My grandfather started this coffee farm right after we got independence. Before that,
1:31.1	um, only white settlers could grow coffee. Um, so natives were not allowed to grow coffee. And the
1:37.8	fun fact is, um, the factory that's near our house, uh, for coffee was the first factory that was built specifically for natives.
1:47.0	Before that, other factories were only for white settlers.
1:52.0	So this kind of factory holds some historical sense there.
1:57.0	And so my grandfather started growing coffee.
2:00.0	It's a cash crop brings in cash. It's educated family, educated my family. Then my dad took over it. And now we've inherited the farm. Everyone still works there. My grandfather still plants coffee, new coffee plants right now. He's very passionate about coffee. And the good thing about coffee is it's a plant, but it's also a tree.
2:23.3	So if you're not harvesting it, it's also just, you know, it brings shade. It's, you know, it's good for forestation.
	...

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