Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Up Wear, and

this is Second Life, a podcast spotlighting women who have truly inspiring careers.

We're talking about their work journeys, what they've learned from the process of setting

aside their doubts or fears, and what happens when they embark on their Second Life.

Today, I'm speaking with the incredible Joy Cho, founder and creative director of the brand,

OJOY.

What initially started as an online marketing tool showcasing Joy's work as a graphic designer

has since become a creative hub for all aspects of Joy's career.

Under the OJOY umbrella, Joy has able-loved blog, licensing deals and product collaborations

with the biggest consumer brands, including CalPAC, Target and Anthropology, and a highly

engaged global social following, including 13 million Pinterest followers, making her the

most popular account in the world.

But Joy's creativity doesn't stop there.

She's also an author and has written three books about blogging, freelancing and creative

inspiration for everything from home to core to food to fashion.

This year, she's debuting a new voice as the author of a three-part series of children's

books.

The first, be curious, just debuted this month.

But before she was designing everything from rugs to wallpaper to planners and creatively

influencing millions, Joy started her career as a graphic designer at an ad agency where

she worked with predominantly fashion clients.

I am so excited to share her endlessly creative career journey.

...