Joy Cho: Oh Joy! Founder, Creative Director, and Author

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 20 April 2020

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Joy Cho is the founder of Oh Joy!, a design studio, lifestyle brand, and creative hub where she brings her signature aesthetic to the masses. Oh Joy! has licensed product lines in home décor, kids apparel, pet products, and so much more at retailers including Target, Anthropologie, Calpak, and Petco. As if that weren’t enough, Joy has also authored three books for adults, and most recently, a three-part book series for children. On this episode of Second Life, hear how Joy leveraged her education in graphic design and killer marketing skills to accomplish it all.

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Transcript

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0:00.0	Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Up Wear, and
0:12.1	this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:19.0	We're talking about their work journeys, what they've learned from the process of setting
0:23.1	aside their doubts or fears, and what happens when they embark on their Second Life.
0:29.0	Today, I'm speaking with the incredible Joy Cho, founder and creative director of the brand,
0:36.0	OJOY.
0:37.6	What initially started as an online marketing tool showcasing Joy's work as a graphic designer
0:44.0	has since become a creative hub for all aspects of Joy's career.
0:49.9	Under the OJOY umbrella, Joy has able-loved blog, licensing deals and product collaborations
0:56.2	with the biggest consumer brands, including CalPAC, Target and Anthropology, and a highly
1:03.2	engaged global social following, including 13 million Pinterest followers, making her the
1:09.9	most popular account in the world.
1:13.2	But Joy's creativity doesn't stop there.
1:16.0	She's also an author and has written three books about blogging, freelancing and creative
1:20.6	inspiration for everything from home to core to food to fashion.
1:26.0	This year, she's debuting a new voice as the author of a three-part series of children's
1:31.7	books.
1:32.8	The first, be curious, just debuted this month.
1:37.3	But before she was designing everything from rugs to wallpaper to planners and creatively
1:42.5	influencing millions, Joy started her career as a graphic designer at an ad agency where
1:49.0	she worked with predominantly fashion clients.
1:51.9	I am so excited to share her endlessly creative career journey.
	...

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