Jordon Rooney - CEO of Jaster Athletes Speaks on Amplifying Damar Hamlin's Positivity

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8 • 637 Ratings

🗓️ 23 January 2023

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today on The Casey Adams Show I sat down with Jordon Rooney. Rooney, has always had an entrepreneurial mindset. A native of New Castle, Pa., an hour northwest of Pittsburgh, he played defensive back for nearby Westminster College before graduating in 2012 and heading overseas to play professionally in Serbia and Poland. He then founded his nonprofit, Never Fear Being Different — which works with youth and other nonprofits to amplify social impact — in 2015, before joining law firm Pond Lehocky Giordano as its director of digital marketing in 2018. Rooney left that role in 2020 to found Jaster, which seeks to amplify athletes’ brands through strategy and content creation, and Built Different Creative, a separate marketing agency geared toward companies rather than athletes. Jaster Athletes represents seven college football players for name, image and likeness deals, but Damar Hamlin is the agency’s only pro client. He was also its first client; when Hamlin entered the NFL Draft in 2021, he approached Rooney about being his marketing rep. Rooney agreed, taking it one step further by making Hamlin an equity holder in Jaster upon its launch that year. Tune into today's conversation as we discuss the future of NIL deals, building your personal brand as an athlete, and being by Damar Hamlin's side during his recent injury. Learn more about Jordon Rooney: https://www.jordonrooney.com/ Social media links: Twitter Instagram LinkedIn - Subscribe to The Casey Adams Show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-casey-adams-show/id1328795944 Follow me on social media: Instagram: https://www.instagram.com/casey Twitter: https://www.twitter.com/CaseyAdams TikTok: https://www.tiktok.com/@caseyadams YouTube: https://www.youtube.com/@CaseyAdams - Follow The Casey Adams Show on social media: Instagram: https://www.instagram.com/caseyadamsshow Twitter: https://www.twitter.com/CaseyAdamsShow TikTok: https://www.tiktok.com/@caseyadamsshow YouTube: https://www.youtube.com/@CaseyAdamsShow Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Welcome back to the Casey Adams show. Today I am joined by Jordan Rooney, the CEO and founder of Jaster athletes.
0:08.5	Thanks so much coming on, Jordan.
0:11.5	Sorry to be here, Casey.
0:13.5	Well, I know we've known each other for just over a year and a half so.
0:18.0	We got connected through our mutual friend, Will.
0:20.2	And I've always loved
0:22.1	what you've been doing in terms of the nil personal brand building for athletes but i want to start
0:27.5	off with something that's close to heart for so many of people that recently not only came across
0:32.7	your content but what happened with one of your clients and friends, Tamara Hamlin, you know, as an agency
0:39.8	owner, as someone that's representing an athlete, you're obviously busy a lot of the times with
0:45.1	players on and off the field. But this was such a moment in sports history where the world
0:51.0	stopped and fans came together in such an impactful way that we've all seen,
0:56.4	whether that's through the foundation, the charity.
0:58.6	And I'd love to just take us to that moment of how did you find out what was the initial
1:04.6	reaction and feelings?
1:06.6	And for those that don't know about Jaster, I'd love for you to also give a high level before we dive in.
1:13.6	Yes, I guess I'll answer that first question first. So Jaster's an athlete creative agency.
1:19.2	We don't like to call ourselves sports marketing agency because I think of sports marketing agencies,
1:25.4	you know, their client side, their athlete side, brand side,
1:28.2	etc. Like they do multiple things. Our goal is to specifically serve athletes in building their
1:33.1	brands. And when you look at the athlete marketing industry, a lot of it has mirrored talent
1:39.9	management where athlete brings in a deal. You have a marketing rep who negotiates that deal,
	...

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