4.8 • 637 Ratings
🗓️ 21 January 2023
⏱️ 45 minutes
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0:00.0 | Welcome back to the Casey Adams show. Today we are joined by Payman Raff, the co-founder of Mad Happy. |
0:07.0 | Thanks so much for coming to show, Payman. What's up, Casey? Thank you for having me. |
0:10.3 | Of course. Thanks so much for being here. So I've been so intrigued by what you and your team has built at Mad Happy. I've been seeing their brand for years now. But for those who |
0:21.2 | aren't familiar with Mad Happy, I'd love for you to give just a high level of what you guys built |
0:25.8 | and what the brand stands for overall. Totally. I mean, to rewind a little bit, we launched this brand |
0:32.3 | Mad Happy like five years ago, just this name that really inspired us, really had this like |
0:37.1 | message of optimism in it. |
0:38.8 | And we felt growing up in L.A., in New York, just a lot of the brands we grew up with in the |
0:44.8 | streetwear space were super cool, but very closed off, dark, negative. |
0:49.1 | And we thought we could create a great brand that was a little more positive, a little more |
0:53.4 | inclusive. |
0:53.9 | And we launched Mad Happy in 2017 that was a little more positive, a little more inclusive. |
1:00.9 | And we launched Mad Happy in 2017, really with the idea of trying to have a brand that really pioneered optimism more than the negativity that was going on around that time. |
1:06.5 | And I think people were really looking for something like that. |
1:09.3 | And it really started picking up. |
1:11.2 | And now really the thing became us talking about mental health, and really people were really open to that. |
1:18.0 | And I think there hadn't been a brand before that talked about mental health in that way. |
1:23.4 | And so we've really become that brand. |
1:26.2 | I love that. |
1:27.1 | You know, over the years, even with my girlfriend, Jacqueline and friends of mine, |
1:31.8 | I've always been this, my friends would say, like, delusional optimist, someone that's always |
1:36.1 | trying to be positive and uplifting. |
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