Yankee wins. They have completed the greatest comeback in Super Bowl history.

We lost a $900 million bid to buy the LA Rams.

Look, that contract extension was for $176 million.

The stadium will cost $1.1 billion.

Champions are made and cash always follows.

But where did it all start?

These are the true stories of the blockbuster sports deals

that went down in the locker room, boardroom,

and between the lines that made many people very, very wealthy. From entrepreneur entrepreneur media this is the playbook. I'm

CEO of Sports One Marketing and your host Dave Melzer. I'm here with one of my heroes mentors it is it is and close friend just for the

next 15 minutes no not we got 30 minutes maybe you got okay I'm all good

man I got Andre Reed

Pro Football Hall of Fame wide receiver

attended the Super Bowl four different times

which I consider an amazing remarkable achievement and a lot of people give we'll talk about it some of the

pills some crap for losing but I'm a charger fan and we made the Super Bowl one time and it's as a fan it was the highlight of my life

I can't imagine playing in four different ones but Andre welcome to the playbook.

Is that what we call this?

That's what we call this.

All right I got some plays for you.

It's all good you now thanks for being

for inviting me man I had a little drama at the house so it took me a while to get here

...