Jonathan Becher: Co-President of the San Jose Sharks |#ThePlaybook 142

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 12 October 2019

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On this episode of #ThePlaybook, Jonathan Becher, Co-President of the San Jose Sharks, shares his thoughts on: [3:45] Why his personal mantra is “culture eats strategy” [5:36] How the Sharks focus on creating a great end-to-end experience for their attendees [9:02] Why technology cannot be used to solve every problem that sports fans experience [16:30] His best piece of advice for someone who wants to get their first job in the sports industry Jonathan Becher, Co-President of the San Jose Sharks and former CMO of SAP, talks about his journey from a corporate giant to working in the front office for an NHL team. Becher provides insights on helping expand SAP’s reach in the sports industry, how the team works to create Sharks fans for life, and why he views team employees as brand ambassadors. Jonathan and host of #ThePlaybook, David Meltzer, cover a range of topics including their best approach to landing your first job in sports, the difference between earned and granted trust, and how technology can be used to improve fan experience at sports and entertainment events Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	This is Day Meltser with entrepreneurs of the playbook and I'm so excited to have Jonathan Becker, the co-president of the San Jose Sharks. Welcome to the playbook.
0:07.0	Thanks. I appreciate you having me on.
0:09.0	The reason I wanted you to have you on the playbook is the most common question asked of me is how do you get a job in
0:14.3	sports and if we had reversed engineered our careers you know the kid asking would look at us
0:22.3	going are you kidding me?
0:23.7	I would have heard that right.
0:24.6	Right.
0:25.6	Yeah.
0:26.6	And so I thought if you could just walk me through
0:29.7	how you ended up being the co- of the San Jose Sharks which is a
0:34.4	position so many people won in the front office of the professional team
0:37.6	especially if they're a hockey fan but how did that end up he how did your career end up here?
0:43.7	Yeah, so I'll spare the long story
0:45.2	and try to speed this up a little bit.
0:46.4	So I became a season ticket holder for the sharks in 1999.
0:50.2	So actually almost 20 years ago.
0:51.7	So I've been around, big fan, been around this building a lot for the big moments and the not so big moments.
0:57.0	Probably more than a decade ago, 15 years ago, a startup that I was running got acquired by SAP. And as you may or may not know,
1:05.9	the majority owner for the sharks is also one of the founders of SAP.
1:09.3	And as part of that process after I got acquired, I ended up as chief marketing officer of SAP.
1:15.5	And one of the challenge is most companies, most people in the world may or may not have heard of
1:19.9	SAP at the time.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from David Meltzer, Entrepreneur.com, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of David Meltzer, Entrepreneur.com and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.