John Follis: Career Evolution from Madison Avenue to Marketing Therapy

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 20 March 2023

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

John Follis is an award-winning advertising and marketing expert with 35 years of experience in the industry. He is a creative force, having worked on campaigns for major brands, started his own agency, and now works as a marketing therapist for small brands and entrepreneurs.As a Madison Ave ad man, John Follis, spent the first 7 years of his career getting fired and the next 25 getting famous. Despite his rough career start he eventually co-founded a Mad Ave agency that, in 3-years, became one of the most awarded agencies in the country. Relatedly, John was selected one of Madison Ave's "12 Best" by The NY Ad Club. John’s high impact creative has helped sell everything from Coke to God and his high impact campaigns have been covered in The New York Times, Wall Street Journal, USA Today, Forbes, TIME, The Harvard Business Review, and a Prentice-Hall marketing textbook.In this episode, you will learn the following:1. How to stay relevant and adapt to a changing business landscape2. The importance of staying connected with trends and market research3. The power of referrals and how to build a successful business modelhttps://en.everybodywiki.com/John_FollisWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:15.8	I am so thrilled to be here as your host, Anika Jackson with John Falis.
0:18.4	John has a very storied career on Madison Avenue. It as an award winner working for agencies having his own
0:26.3	agency shifting to being a marketing therapist for small brands and entrepreneurs
0:32.4	which I'm very passionate about that space so love and now John I am going to ask you that hated question
0:39.6	What are you doing these days? What are you doing to help others learn about this crazy world of marketing,
0:45.6	advertising, and how to put together for our businesses?
0:48.6	Hey Anika, so nice of you to have me on your show as a guest.
0:52.2	I really appreciate it. Thank you.
0:54.0	Of course. So yeah, you know my career was long and varied. It really evolved and I think it's an important thing for your listeners to consider because I think it's going to be very rare that someone who is successful at doing what they're doing now will still be successful doing it exactly the same way 10 years from now or
1:15.9	five years from now or even a couple of years from now only because the landscape is
1:20.6	constantly changing.
1:23.0	So one of the things I realized very early on in my career
1:27.0	is that if I didn't keep paying attention to the business landscape and respond and adapt accordingly, I would not be in the position I am right now,
1:39.0	which is that, you know, as I said to you earlier, I don't have to worry about hustling anymore.
1:43.6	I can, you know, focus on my tennis game.
1:46.6	And doing interviews like this, which I really love doing because I love sharing
1:51.9	whatever wisdom I may have accumulated in 35 years of working.
1:57.0	But yeah, you're right, I started out in New York working in the ad business on Madison Avenue for some of the biggest and best ad agencies on brands like
2:05.3	Coke and Pizza Hut and Volkswagen. So it was a great training ground to learn about big brands. However, I hated the corporate world. I really did not have much
2:16.2	success in that corporate environment. And after about eight or ten years of that, decided to freelance in New York.
	...

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