Glow to the Rescue: Liz Edwards's Mission to Amplify Nonprofit Impact

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 23 March 2023

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Liz Edwards was a teacher for five years before starting her own business and having her first son. She was passionate about helping people live healthier lifestyles, so she got into fitness and marketing. When her best friend asked her to co-found Glow, a platform to bridge the gap between consumers and nonprofits, Liz said yes. With the help of her co-founder, she did extensive research, finding that people trusted their friends and influencers more than brands and companies. So, they created an app with a 35 step vetting process to help people feel secure in their donations and track the impact they had. Liz lives by treating people with kindness, understanding that everyone has a story and they can all have an impact, no matter how small. In this episode, you will learn the following:1. How to leverage influencers for social change initiatives2. How to track ESG data for companies and corporations3. How to create a culture of impact and kindness in the world.jointheglow.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:14.0	I am so excited today to have Liz Edwards of glow on your brand amplified.
0:19.0	I'm your host, Annika Jackson.
0:21.0	Liz, thank you so much for being here with us.
0:23.0	Yeah, thank you so much for having me.
0:25.0	Of course.
0:26.0	So you are a serial entrepreneur, you've had a custom furniture operation,
0:31.0	you all know, have been founder and CEO of a fitness organization, and now you've turned to
0:38.4	crowdsourcing for nonprofit. That's how we met, and I'd love for you to tell our audience a little bit about your entrepreneurial journey. What was it that made you want to start your own business and then pivot from fitness to furniture to nonprofit.
0:53.4	Yeah, it's a lot, right?
0:55.6	I think, I don't know if it's my ADHD or what,
0:57.9	but it's like I'm constantly interested in so many things.
1:00.3	I actually have a degree in education.
1:02.5	So I was a teacher for about five years
1:04.9	before I had my first done.
1:06.8	You know, I always had ideas.
1:08.0	Like, oh, I could do this, I could do that.
1:09.5	And so obviously, like a health and physical education teacher,
1:12.4	so fitness was always a big part of my life after having a kid you know I'm like I want to bounce back you know and then it just wanted to help other people so I started really digging into fitness and like helping other people kind of live a healthier lifestyle.
1:24.8	And I still, you know, obviously love doing that at get up at 5 a.m. and work out every day.
1:29.4	It's just part of my life.
	...

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