John Fieldly: CEO of Celsius Holdings, Inc. | #ThePlaybook 361

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 9 February 2021

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), chats about: [1:36] - The journey that all brands go through and what entrepreneurs can learn from Celsius’ brand-building strategy [3:58] - How the Celsius team successfully repositioned their brand in the wellness space and was able to expand [9:33] - Why he never lets himself get distracted by the price of their stock [11:40] - The approach that executives can take if they want to actively avoid getting “burnt out” Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the Playbook,
0:01.8	I have the CEO of the incredible company,
0:04.8	Celsius Holding Inc.
0:06.4	And John Fieldley is gonna join me
0:08.6	as an extraordinary conductor.
0:11.4	And he's gonna tell us how not only
0:13.2	to put the train back on the tracks,
0:15.4	but get it up the hill.
0:16.8	Come and join me for all of this and more on the Playbook.
0:20.7	This is Entrepreneurs the Playbook.
0:23.0	For each week, I bring you some of the greatest athletes,
0:25.9	celebrities and entrepreneurs
0:28.2	to talk about their personal
0:29.8	and professional playbook to success
0:32.2	and what made them champions on the field
0:35.1	and in the boardroom.
0:36.8	I'm your host, David Meltzer.
0:38.7	I have a real entrepreneur, John Fieldley.
0:41.5	President, CEO of one of my favorite companies,
0:44.2	Celsius Holding Inc.
0:45.8	The great Celsius product I said,
0:47.9	I haven't seen such a hot product
	...

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