This is the Jocco Underground podcast.

Number 44, Echo Charles sitting here with me.

I've been thinking a lot about this term.

I heard a little while ago, but it seems to just be more

and more important and more impactful all the time.

The term is social contagion.

In a nutshell, it's like a fad, right?

It's like a fad of something.

But when you think of fad, you think of hulu hoops, right?

Or rubik's cubes.

What you don't think of is something like suicide

or cutting yourself, which is a thing that happens

with people, they get into self-harm.

So I was just reading a little bit about it.

Some excerpts here from psychology today.com.

Starts off with a little example in 1774.

Johann Wolfgang von Goldt published a book

called The Sorrows of Young Worther

in the novel, The Main Character,

where there shoots himself with a pistol

after he's rejected by the woman he loves.

Shortly after the book's publication,

...