Jo Jones | How to create positive change in the beauty industry.
The Emma Guns Show
Emma Gunavardhana
4.8 • 1.4K Ratings
🗓️ 26 October 2019
⏱️ 72 minutes
🧾️ Download transcript
Summary
Jo Jones is the co-founder of Beauty Banks, one of the most influential PRs in the beauty industry, one half of the Beauty Hags with Nadine Baggott and the founder of Beauty Beat - an online pr and brand-building workshop.
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Transcript
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| 0:00.0 | If you could go back in time, would you save the world or yourself? |
| 0:05.0 | The BAFDA winning series The Lazarus Project returns. |
| 0:12.0 | Watch this epic and action-packed sci-fy thriller to see if George and the Lazarus agents can save the world from an infinite time loop |
| 0:19.8 | starring Papa Esse Edo and Caroline Quentin alongside a stellar British cast. |
| 0:24.8 | Watch all episodes of the new series of the Emmagon Show. I am your host, |
| 0:44.3 | Emma Gunn Awardner, and in this episode I am joined by Joe Jones. She's making a |
| 0:48.8 | welcome return. Joe is the co-founder of Beauty Banks, one of the most influential PRs in the beauty industry and a go-to for brand building. |
| 0:57.0 | She is one half of the Beauty Hags with Nadine Baggot on YouTube, and the founder of Beauty Beat, an online PR and brand building workshop. |
| 1:04.6 | To say she's busy is an understatement and I've worked in the beauty industry for a long time |
| 1:10.4 | and she has always been considered a powerhouse but the scope of what she |
| 1:14.4 | does really really is impressive and from my perspective as someone who gets to |
| 1:19.9 | sort of have a what you call it a court- view, it just seems to be that she's doing more |
| 1:25.2 | and more and more. But more importantly, getting better and better and better. |
| 1:31.0 | Her insights on brand building, social media and marketing are unmissible and the work |
| 1:34.8 | she has done with Beauty Banks, the charity she co-founded with journalist and broadcaster Sally Hughes, |
| 1:39.5 | which works to end hygiene poverty in the UK, is beyond impressive and it's work that continues and has evolved in many ways since they started a couple of years ago. |
| 1:50.0 | Joe popped over to my house for a catch- to share her insights on brand building which I find fascinating |
| 1:54.9 | What brands can do better which I also find incredibly interesting and what customers need to look out for and we're talking specifically here about the beauty space but it |
| 2:04.0 | applies to other industries other brands other other particular products we also |
| 2:08.7 | talk about her online PR workshops Beauty Beat which she has launched on U.S. |
| 2:13.0 | She where she's basically sharing her PR know-how. |
| 2:16.4 | It's unmissible. |
... |
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