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That brand is so important, but if you have a sign out front that looks dilapidated or is

old and weathered, that is going to be a huge negative for the first impression or how

a potential renter feels about it.

Best ever listeners, I want to mention Lima One Capital and I found out about them through a guest that I was interviewing on the show and he mentioned how he was scaling his business.

He was actually buying 10 single family homes within one year and I asked them how were you able to buy 10 single

Single family homes and how are you financing that he's like oh well I just use an asset-based lender

I was like who who is that?

And he told me it's the Lima One Capital.

I reach out to them afterwards, got to know them,

and they are the sponsor of today's episode

because they've got some unique lending programs. One of them's

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