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The Best Ever CRE Show

JF 4238: Cross-sell Campaign Generating $1 million in pipeline and Why Discounts Pull Demand Forward

The Best Ever CRE Show

Best Ever CRE

Business, Investing, Entrepreneurship

4.7995 Ratings

🗓️ 18 May 2026

⏱️ 29 minutes

🧾️ Download transcript

Summary

Richard McGirr talks about how his firm crushed their previous fundraising record with $6.1 million, but the real secret lies in how they’re turning this momentum into a repeatable pipeline. He explains how a strategic cross-sell campaign, tapping into existing relationships, generated over a quarter-million dollars in commitments overnight, all by leveraging personalized Loom videos and exclusive tier-based perks. Discover the step-by-step behind the scenes, including how personalized outreach and complex concepts like "relationship balance" can unlock new capital without chasing cold leads. Book your free demo today at bill.com/bestever and get a $100 Amazon gift card. Visit https://m1.com/ for more info.  Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

All right, best ever listeners, if you're looking to simplify how you invest in real estate,

0:04.0

especially new construction, then you've got to check out Lanar Investor Marketplace.

0:09.2

This is a platform designed to make investing in rental ready homes a whole lot easier.

0:13.1

You can browse new construction properties across more than 90 markets nationwide.

0:18.4

And what I really like is that every listing comes with built-in data,

0:22.7

things like rental comps, neighborhood insights, school scores, and even projected expenses and

0:29.7

appreciation. They've also got a fully loaded underwriting dashboard so you're not guessing.

0:34.8

You can see estimated NOI, expected returns, and even rent

0:39.8

projections tailor specifically for new homes. And when you're ready to move forward, the process

0:45.4

is streamlined. You can submit an offer directly through the marketplace and a Lanar Associate

0:50.8

will guide you through the next steps. Plus, there are some strong advantages,

0:55.2

like access to pre-negotiated mortgage rates through Lenar's affiliate lender,

1:00.1

connections to property managers with below market rates, and warranty programs that help reduce

1:06.1

unexpected costs. Bottom line, if you want a more data-driven, simplified way to invest in new construction

1:13.1

rentals, Lanar Investor Marketplace is worth checking out. To learn more and start browsing

1:19.2

rental-ready homes today, visit the Lanar Investor Marketplace. Changes in sexual performance

1:24.4

are more common than most people realize, and support doesn't need to feel awkward. With MedExpress, everything happens privately online. Start by completing

1:33.2

a short consultation reviewed by UK registered clinicians. If eligible, treatment is delivered

1:38.3

discreetly to your home with ongoing support whenever you need it. You're not alone in this. Visit

1:43.8

medexpress.com.

1:45.1

dot-co.uk slash podcast to learn more. What's up, best ever listeners? This is Richard McGur,

1:49.6

your host of Unlimited Capital. So, as I've mentioned a few times last month was like an

...

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