JF 4224: Supply and Demand, Bootstrapping Growth, Marketplace Strategy ft. Steve Taylor

The Best Ever CRE Show

Best Ever CRE

Business, Investing, Entrepreneurship

4.7 • 996 Ratings

🗓️ 15 April 2026

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Amanda Cruise interviews Steve Taylor, who shares how a costly office lease signed just before the COVID-19 lockdowns pushed him to rethink how commercial space is marketed and monetized. After struggling to fill vacant space in London, he developed SoCommercial, a platform designed to let anyone list and monetize any size of commercial real estate, from full buildings to fractional spaces like desks or storage shelves. He explains the challenges of building a two-sided marketplace, emphasizing the difficulty of balancing supply (listers) and demand (lookers) while bootstrapping growth without major funding. Steve also discusses his “free-to-list” model, his belief in removing barriers for smaller landlords, and his long-term vision of creating a more flexible, inclusive commercial real estate ecosystem. Steve Taylor Current role: Principal Broker & Owner of Cornerstone Real Estate, LLC Based in: Greater Charlottesville Area Where to find them: https://www.linkedin.com/in/cornerstonerealestate/ Visit ⁠trustetc.com/bestever⁠ for more info. Book your free demo today at bill.com/bestever and get a $100 Amazon gift card. Visit https://m1.com/ for more info. Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	All right, best ever listeners, if you're looking to simplify how you invest in real estate,
0:04.0	especially new construction, then you've got to check out Lanar Investor Marketplace.
0:09.2	This is a platform designed to make investing in rental-ready homes a whole lot easier.
0:13.1	You can browse new construction properties across more than 90 markets nationwide.
0:18.5	And what I really like is that every listing comes with built-in data things
0:22.9	like rental comps neighborhood insights school scores and even projected expenses and appreciation
0:30.4	they've also got a fully loaded underwriting dashboard so you're not guessing you can see estimated
0:36.4	NOI expected returns and even rent projections tailor specifically
0:41.8	for new homes.
0:43.2	And when you're ready to move forward, the process is streamlined.
0:46.8	You can submit an offer directly through the marketplace and a Lanar Associate will guide
0:51.4	you through the next steps.
0:53.0	Plus there are some strong advantages,
0:55.2	like access to pre-negotiated mortgage rates through Lenar's affiliate lender,
1:00.2	connections to property managers with below market rates, and warranty programs that help reduce
1:06.2	unexpected costs. Bottom line, if you want a more data-driven, simplified way to invest in new construction
1:13.1	rentals, Lenar Investor Marketplace is worth checking out. To learn more and start browsing
1:19.2	rental-ready homes today, visit the Lenar Investor Marketplace. Best Ever listeners, welcome back to the
1:25.4	Best Ever CRE show. I'm Amanda Cruz and this is Beyond
1:29.6	Multifamily. Ash is out today and I have a very interesting episode for you. I brought on Steve
1:36.9	Taylor and we went way beyond multifamily. So on this show, we are Invest Beyond Multifamily. We talk about all asset classes,
1:46.3	but typically we stay away from traditional apartments and talk about everything else. And today,
	...

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