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Marketing School - Digital Marketing and Online Marketing Tips

Jensen Huang’s New Plan for Employees Is INSANE

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 30 March 2026

⏱️ 20 minutes

🧾️ Download transcript

Summary

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric react to Jensen Huang's bold claim that a $500K engineer should be spending $250K on AI tokens, and why the real answer involves open source. They break down how AI costs are exploding internally, why Cursor's $2B revenue run rate doubled in 3 months, and the rise of vertical AI models. The conversation also covers 7 SEO trends for 2026, how AEO audits expose major gaps, the Agentic Commerce Protocol changing checkout forever, and a live breakdown of IM8's $120M bundle strategy. Key Takeaways: 70-80% of your AI usage should run on open source infrastructure. Sites that link to you are the easiest wins for GEO and SEO. AEO audits are exposing massive gaps most companies are ignoring. Chapters: 00:00 Jensen Huang's $250K Token Claim 01:25 Open Source vs Paid AI Tokens 02:40 Eric's $5.6K Monthly Anthropic Spend 03:32 AI Costs Exploding Internally 04:05 Cursor's $2B Revenue & $40B Valuation 05:48 Vertical Models & Intercom's Finn 06:35 SEO Trends for 2026 08:42 Doing SEO via API 09:20 Brand Search Driving Rankings 09:48 AEO Audits With Oracle 10:30 Human-Written Content & E-A-T 11:23 Publishing Where Your Customers Aren't 12:32 Agentic Commerce Protocol & Stripe 15:22 IM8's $120M Checkout Breakdown 18:03 Legion Protein & Supplement Talk 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

Transcript

Click on a timestamp to play from that location

0:00.0

using only 20% of your business data is like dating someone who only texts emojis first of all

0:06.3

that's annoying and second you're missing a lot of context but that's how most businesses operate today

0:12.0

using only 20% of their data unless you have HuffSpot where all the emails call logs and chat

0:18.3

messages turn into insights to grow your business. Because all that data

0:22.7

makes all the difference. I would know because I use HubSpot at my company. Learn more at HubSpot.com.

0:29.4

So Jensen Huang from Nvidia said that he would be deeply alarmed if a $500,000 engineer was not

0:35.9

spending $250,000 worth of tokens. He said he would be deeply alarmed. And Neil and we're just talking about this pre-show. And I think there's some nuances around this that we wanted to talk about. So Neil gave his reaction and I think we can talk about this because I think people need to better understand, I think, what Jensen's trying to say. Yeah, what he's trying to say is he wants people to use AI to do their jobs more efficiently. And Eric and I were talking about him like, yes, him's saying that also benefits him because it generates his company's more money. But even outside of that fact, I do agree with him. I don't think they need to spend $250,000 worth. That I'm not saying he's

1:13.3

necessarily saying they should be spending $250,000 worth, although I got the inclination from what

1:18.5

he was saying is he wants him to spend the money. I was telling Eric, I'm all forwarded them using

1:22.9

AI very heavily, but a lot of it should be through open source because there's a lot of amazing

1:29.1

open source models. And maybe it costs you 30 grand instead of 250 grand and you still get the

1:34.5

same result because you're using a lot of it through open source instead of paying, you know,

1:38.4

the anthropics of the world. I do believe if the pitches, hey, A, will make you more efficient

1:43.4

and save you more money in marketing or whatever you want to do. Well, at the same time, hey, A, will make you more efficient and save you more money

1:44.4

in marketing or whatever you want to do. Well, at the same time, wouldn't I just try to use

1:48.4

other models that are cheaper and cost even more? You know, internally, that's what I would do.

1:54.0

Yeah. So what I would say is this. When he says, when Jensen says, oh, I want everyone to be spending

2:00.6

250K or my 500K software engineer just spend 250K worth of tokens is exactly that. He wants them to spend worth of tokens. So if you do open source, maybe 80 to 90 percent and maybe you're running it on your local infrastructure and then maybe 10 to 20 percent on either the premium tokens, that can still add up to 250K worth of tokens, right? Because yeah do the math that way. So that's what he's saying because the efficiencies you gain from it, it's no different. The analogy he gave was like, you know, it's equivalent to like a designer that doesn't want to use or architect that doesn't want to use CAD tools, right, these design tools. Or it's equivalent to not using the internet today. So I do believe directly he's correct. And obviously, like, what we're, we're just talking about was he's such a great salesman. He's like, I'll be deeply alarmed if he's not using these tokens over here. And he's like, and I heard him in the Lex Freeman interview. He's like, yeah, you know, every computer now, every computer is intelligence factory. I'm like, oh, man, I need to go buy you more computers now, right? Yeah. So, but everything is like, because he, he, Nvidia is like deeply embedded in the supply chain for everything now. Right. So I just, I think he's a genius salesperson, but I do think people should be spending half their salary worth the tokens. And if you're non-engineered listening to this right now, I still think you

3:07.5

should be spending a good chunk because, Neil, I was looking at my cost the other day. I spent on 3.5 billion tokens this month myself. What do you think my spend was on anthropic? Six grand. Close. Very close. Why'd you guess six? Five point six? Why'd you guess six? Because you told me you were $5.6,000 a few days ago. So I assume this month you'd be at six grand the remaining day of.

3:27.9

5.6,000 a few days ago.

3:24.9

So I assume this month you'd be at six grand the remaining day off.

3:27.9

5.6.

...

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