using only 20% of your business data is like dating someone who only texts emojis first of all

that's annoying and second you're missing a lot of context but that's how most businesses operate today

using only 20% of their data unless you have HuffSpot where all the emails call logs and chat

messages turn into insights to grow your business because all that data makes

all the difference i would know because i use hubspot at my company learn more at hubspot dot com

how you can actually hack chat chip btis and jeminemines rankings are you ready for this yeah

you're probably not going to be surprised but let me pull this up this guy over guy over here. You see this is a hot dog. So this guy says, wrote for BBC. Okay, he says, I hack chat, Chbitty and Google's AI, and it only took 20 minutes. So this guy, Thomas Germain, I guess the whole hack is, he's the best hot dog eating tech journalist, okay? So this guy, Jake Ward says, be this BBC tech reporter, spend 20 minutes writing a fake blog post, claim you're the world's number one hot dog eating journalist, invent a fake championship to back it up, watch chat chip between Google repeat it as fact within 24 hours, realize you just manipulate two of the world's most powerful AIs with a single page, find that users trust AI more than websites because it feels like the answer is coming from the tech company itself. Prove that tricking AI in 2026 is as easy as tricking Google was in early 2000s. What do you think? Yeah, dude, you and I know it's easy to game these solutions. We're both believers that this is not going to last. We think the algorithms are going to get much more sophisticated.

It's not going to be in, you know, two, three months, but we think a year or two years from now,

these algorithms are going to be much, much better. And this is why Google released things like domain authority and looking for links instead of

just mentions because they know getting things like that are really harder to, are much harder

to manipulate

than just looking at oh someone just mentioned you and they didn't link and it's joe the plumber

dot com and it's talking about marketing or medical advice well what does a plumbing website know

about marketing or medical advice yeah so what i'll say is i've always been a big rona of it's

easier to do to black hat things that work in a white hat way. So if you make a legit competition and you get talked about in that way, that's going to do a lot better because there's staying power there. And by the way, like early in my SEO career, I've tried the gray hat, the black hat stuff. And I've experimented on my own websites when I was like 22, 23 years old, and to watch those websites

get torched. And so you don't want that to happen because it's the same story over and over. They have to protect the integrity of their product. And so you might as well just do the stuff that works, but do it in a more long-term focused way. And you're going to win over the people that like to do the short-term stuff. Thinking it this way, if everyone started creating junk and they were always mentioned in Chad GPT and Gemini when they shouldn't be.

What's going to happen to the users?

They're going to use Chad GPT and Gemini be like, the results suck, we're not happy, Google and Open AI are going to lose revenue. So what do they do? Before it gets to that point, they adapt their algorithms to get rid of the crap and the spam. So then the results are better. People keep using their products more. They make more money. In essence, you got to take the long-term approach. Even if something works today and it could be black hat, you'd be like, well, at least in goody results for three to four months. What you need to realize, if you look at the old game of playing cat and mouse, especially when it comes to SEO, a lot of the websites that did funky, shady stuff

didn't just say, okay, well, only work for six months.

They got put in this black box or in quote unquote, you know, internet jail in which a year later,

two years later, even after they cleaned up their act, they weren't getting the results that they deserved because they were known for doing funky, shady stuff before him.

So you're better off having a clean slate and doing things the right way, because the moment

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