Jay Abraham: Using The Strategy of Preeminence to Catapult Yourself Above Your Competitors

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 24 July 2020

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jay Abraham is one of the world’s top marketing strategists and business innovators. Jay is the founder and CEO of The Abraham Group, Inc., and has been a coach and mentor to over 400 experts, including some of the biggest names in various industries. He has spent over three decades solving problems and increasing the bottom lines of more than 10,000 clients from a thousand industries and over 7,200 sub-industries worldwide.

In this episode, we talked about marketing strategy, marketing consulting, entrepreneurship, business development, copywriting...

Transcript

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0:00.0	You have a couple of choices in your life in business.
0:04.0	You can be a commodity, you can be mediocre, or you can be preeminent and catapult above the
0:12.5	maddening crowd in whatever category or service you offer.
0:17.8	In order to do it, you start by establishing yourself as the most trusted advisor in the
0:23.4	category that they need to talk to irrespective of whether they buy or not. You want to be seen
0:28.9	as the only viable solution they can turn to. You want to have a perspective that is different
0:36.5	than everyone else,
0:41.0	so a different way of looking at it that makes sense to them.
0:45.5	You want to give them enough knowledge, not just go to the bottom line,
0:49.6	but give them enough knowledge so that they can get great focus,
0:55.4	great certainty, make decisions themselves because they own it and the power is in them.
1:01.5	Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs and experts in various fields like marketing, sales, hiring, and leadership to find out what's
1:07.6	really behind their success in business. Now, your host, the Home Service
1:13.0	Millionaire, Tommy Mello. Welcome back to the Home Service expert. My name's Tommy Mello,
1:22.3	and today I have a very, very special guest. I'm going to read all of the accomplishments he's got.
1:29.0	So let's just get started.
1:30.3	It's Jay Abraham.
1:31.3	It's an honor to have you on.
1:32.8	And I'm going to tell the story here.
1:35.6	Marketing strategy, marketing, consulting, entrepreneurship, business development,
1:40.6	copywriting.
1:42.2	He's the owner of the Abraham Group from 1982, a year before I was
	...

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