That little tagline, that was such an important thing internally and externally for us.

We were a customer service company that just happens to new Windows.

And it's a tagline and something you could say, but it doesn't mean anything.

And when it means something, when it goes from being just a tagline to something that's repeated day in

and day out by you internally, your employees internally, and even your customers externally,

that was such a game changer for us because everybody is so used to home service providers

being the worst at providing service.

And it was fun talking to you because you guys, you guys really do have a lot of reviews

and you've done a great job of like really focusing on that as a company.

I feel like that's, that's what happens is the bar is set so low that if you come in and

you intentionally try to do a great job and you start off with

things like, like, hey, quick question, will you let me know at any point if there is anything

about our service that doesn't seem like the happiest, most amazing service provider you've

ever had in your home? Just some sort of message like that,

whether it's at the beginning or the end, to consciously get the customer to realize this person

isn't just having a good day, they're just intentionally this good. Welcome to the home service

expert, where each week Tommy chats with world class entrepreneurs and experts in various fields, like marketing, sales,

hiring, and leadership to find out what's really behind their success in business. Now, your host,

the Home Service Millionaire, Tommy Mello. Welcome back to the Home Service Expert.

My name is Tommy Mello.

Today I'm here with a very special guest that actually lives here in Phoenix, Arizona.

He's a specialist when it comes to customer service, small business, sales, and systems.

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