I can't believe I'm here on a coffee podcast talking about my fucking hair, but here we are.

The Catin Cloud Coffee podcast is sponsored by Steeped Coffee. Steeped Coffee is a new brewing

method that combines specialty craft coffee into a single serving bag. You don't need a machine,

you don't have to make a mess, all you have to do is add hot water wherever you go each seat pack is

individually sealed it's nitrogen flush so it stays fresh and it's got this special

full immersion filter and the filter is ultrasonic sealed which means it's sealed

together with no glue or no staples so there's no weird stuff floating around

in your coffee steep is a benefit is a benefit B-Corp.

They ethically source all their coffee. Their packaging is fully compostable, and they believe that business should be done without compromise. You can get your hands on steeped coffee packs

at steepedcoffee.com. That's S-T-E-P-E-D coffee.com asking your local retail stores to start

carrying steeped or having your favorite

roastery reach out and kind of get in touch if you're in Santa Cruz come on by any of the

cat and cloud locations we have it there for you basically they're just doing their best to change

the coffee industry make your life more convenient with their pre-portion pre-ground innovation so

tell all your friends what's cracking y'all? This is Baca. Welcome to the

Cat and Cloud Coffee podcast. This week, I'm interviewing James Hoffman. Jim Seven himself. If you're

familiar with specialty coffee, you're probably familiar with James Hoffman. He's been writing about

the modern specialty coffee movement since 2004. He's also the author of the World Atlas of Coffee.

If we wanted to stoke this fire a little bit more,

we could drop that he's a former world barista champion.

If we wanted to take this fire up,

even another level and burn this mother down,

...