Hey, gang, Carl White here, broadcasting in the secret headquarters here at the

mortgage marketing animals and your list of loan officer freedom, number one podcast

in the world today for loan officers.

Hey, first of I want to tell you, it's not your fault and it's going to be okay.

It's not your fault that's being okay.

That's the title of this episode.

It's like, Carl, what the heck are you talking about?

So I'm going to give you one of the best scripts to convert a group of prospects into closed clients. By the way, one of the things that

will likely bring you more success than any other one thing is what we call over here is

conversations by design. Conversations by design. Some people call them scripts, right? So having a, some people are like,

I don't like scripting. Look, having a set way to answer those frequently asked questions,

you know, like, I don't know, what's your rate? Knowing exactly what to say based on what answer

consistently gives you the highest conversion rate.

Well, it's just a smart and profitable way to do things, right?

So here's one that has done me very, very, very well over the years.

When you find a client that's in a pickle, and Lord knows, there's plenty of, hell, I've been in a pickle, right? You've

likely been in a pickle sometime. So when you find a client that's in a little bit of a pickle for

some reason, say they're, say like they're going through a divorce and now is either buying

their own home or refinancing out ex-spouse or something like that.

Or perhaps their credit score has some things on it that perhaps is affecting their options.

Here's the basic conversation by design template, right?

That this is my favorite.

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