The biggest thing stopping most technicians from being very enthusiastic about a product is they don't currently believe in the product.

Now, that doesn't mean they believe it's not good for the client.

And the majority of cases, it means they don't understand the product very well.

Welcome to the Waste No Day podcast, a podcast specifically for and about the home services

industry as it relates to plumbing, heating, air conditioning, and electrical. More than a podcast,

Waste No Day is a credo, a determination, a mindset.

It is a never-ending discipline.

It is a refuse to lose pursuit.

It is a wake-up call every morning to waste no day.

Now here's your host, Brian Burton and Nate Minnick. Hey, welcome to another episode of the Waste No Day podcast.

Your host, Nate and Brian hanging out with you.

Looking forward to a great show today as we dive into the topic of believing in what you are presenting.

That's right. We're talking about how you can't close what you don't believe in. Such an important topic for all trades, anybody who's

in the home services industry, there has to be belief in what you're presenting. We're going to get

into the nitty-gritty of that today. But before we do that, we're going to spend a little

time breaking down an introduction for yourself. So we're going to start it off as we always do with the quote

from Brian. Wisdom is the reward you get for a lifetime of listening when you'd have preferred

to be talking. Doug Larson. That's profound. I like it. We could all do a little bit more listening.

You know what I'm saying? Thinking about like, I know I have some wisdom, but I certainly didn't do

a lifetime of listening. You know what I mean? You're telling me, Brian. I could have a lot more

wisdom is what you're telling me if I'd done the zipper

across the mouth and the key lock and throw away the key. What's that old phrase? Rather be

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