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Marketing School - Digital Marketing and Online Marketing Tips

Is Twitter A Viable Marketing Platform Today? #1792

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 11 July 2021

⏱️ 6 minutes

🧾️ Download transcript

Summary

In episode #1792, we talk about whether Twitter is a viable marketing platform today. A lot of people don’t see Twitter as being worth their time but they are mistaken. This is because there are plenty of examples of people going viral just because of Twitter. Tune in and hear about this and other arguments we make for why you should not forget about Twitter.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Twitter A Viable Marketing Platform Today? [00:30] Why some people don’t see Twitter as valuable. [00:57] The value of taking an omnichannel approach. [02:23] How Twitter helped Shaan Puri and others build an audience. [03:51] The large amount of high net worth people on Twitter. [04:49] That is it for today! [04:50] Go to marketingschool.io/live to learn about our virtual and live peer groups.    Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro    Links Mentioned in Today’s Episode: Anthony Pompliano Shaan PuriMy First Million Podcast Typefully Eight Sleep Matteo Franceschetti   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

0:06.4

and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.8

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

0:16.8

Sue.

0:17.8

All right, guys, before we start, we got a special message from our sponsor.

0:24.1

If you want to rank higher on Google, you got to look at your paid speed time.

0:28.6

The faster your website loads, the better off you are.

0:31.4

With Google's Corvital update, that makes it super, super important to optimize your

0:35.5

site for low time.

0:37.7

And one easy way to do it is use the host that Eric and I use, Dreamhost.

0:42.2

So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve

0:47.7

your low time.

0:48.7

Today, we're going to talk about if Twitter is a viable marketing platform today.

0:55.8

And so funny because with Twitter, you just don't get as much traffic as you can from

1:00.7

the other social networks, but there's still a big audience on there.

1:04.8

Adds aren't that expensive.

1:06.7

And people are like, hey, I can't really scale Twitter like I can scale Facebook or that I

1:11.2

can scale Google.

1:12.8

So a lot of people, and we see this at our ad agency that are just like, you know, well,

1:16.5

we don't think Twitter is that grid of a platform.

1:19.0

And I have to say Twitter is an amazing platform.

1:21.8

It's very viable today.

...

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