The Marketing Behind Cryptopunks (And Why Eric Buys Them) #1791

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 July 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1791, we talk about what makes NFTs interesting from a marketing standpoint and why Eric likes to collect Cryptopunks. NFTs are here to stay because they have enabled the digitization of scarcity. Scarcity is interesting to marketers because it creates demand and the chances are high that scarce things will go up in value over time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Marketing Behind Cryptopunks (And Why Eric Buys Them). [00:47] Scarcity, authenticity, and the value proposition of NFTs. [02:04] Jumping in on a price dip in a technology that is here to stay. [03:09] Being ready to accept that the value might drop to zero. [04:32] What makes coins like Bitcoin and Dogecoin appealing. [05:15] That is it for today! [05:16] Go to marketingschool.io/live to learn about our virtual and live peer groups. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right, guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:42.2	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	Today, we're going to talk about the marketing behind crypto punks and why Eric keeps buying
0:55.8	them.
0:57.8	And first, let me explain what crypto punks are.
1:00.4	And before we explain what crypto punks are, we have to explain what NFTs are.
1:04.1	And before we explain what NFTs are, we have to explain kind of what that even has to
1:09.1	do with.
1:10.1	Right?
1:11.1	So the world of blockchain obviously has been exploding over the years as of this recording,
1:15.9	the prices are down, but we do know that the technology is here to stay.
1:19.9	And NFTs are digital collectibles, right?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.