3 Big E-Commerce Marketing Trends for Q3 2021 #1793

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 12 July 2021

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1793, we give you three major trends in e-commerce that you need to capitalize on for Q3 this year. These trends may not be sexy but if you are in e-commerce you have to take them seriously. Tune in and hear why you should double down on CRO, shoppable live streaming, and voice search optimization. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Big E-Commerce Marketing Trends for Q3 2021. [00:40] Rising ad costs and the need to focus on CRO. [01:17] Jumping on shoppable live streaming before cost prohibitions. [01:43] The rise in voice search and how many e-commerce purchases use it. [03:25] That is it for today! [03:26] Go to marketingschool.io/live to learn about our virtual and live peer groups. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	Today, we're going to talk about three big e-commerce marketing trends for Q3 2021
0:55.7	and beyond.
0:57.1	So I'll go first trend number one, and these aren't going to be sexy trends, but these
1:01.8	are the trends we're seeing that if you're an e-commerce, you really need to adapt and
1:05.7	take seriously.
1:06.9	So trend number one, because of COVID, everyone's been jumping online.
1:11.1	The inventory of ads online hasn't drastically gone up or anything that they're still
1:15.6	super competitive, but the cost has gone through the roof.
1:18.8	So for that reason, the biggest trend that I'm seeing right now is companies really need
1:22.8	to focus on CRO.
1:24.3	If you don't focus on CRO, you're not going to survive in the e-commerce landscape because
	...

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