Is Standing Out On Social Media Really The Way To Go? | Ep. 158
The Big Shift: The Business of Making a Difference
Bill Baren
4.9 • 1.5K Ratings
🗓️ 6 March 2020
⏱️ 41 minutes
🧾️ Download transcript
Summary
As business owners in the digital age, we've been taught that a social media presence is critical to having success. And we've been taught that standing out amongst the sea of profiles and posts is essential in a social media marketing strategy.
But what if that's wrong?
What if we're causing ourselves and our businesses undue suffering as a result of relentlessly trying to stand out on social media?
I sat down with Karen Kenney to explore the energy we put toward being special or significant - and the cost we are incurring to do so.
Plus, we discuss the joy that can be found in embracing your insignificance in the world and how to trust your intuition to guide you and keep you on the path that you are truly meant to be.
Transcript
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| 0:00.0 | From Big Shift Studios in Oakland, California. |
| 0:04.0 | This is the Big Shift Podcast with Bill Barron. |
| 0:08.0 | Getting Real about Business Growth and Success Mind sets |
| 0:12.0 | for those making a difference. |
| 0:14.0 | Now, introducing your host Bill Barron, who owns more hats than Richard Branson's had businesses. |
| 0:21.0 | The Dynamic. had businesses. The dynamic duo is back. |
| 0:27.0 | It's so funny you just said that. |
| 0:30.0 | Hi, I'm Karen Kenny and this is... Goon. Yeah so it's funny because I just did a |
| 0:35.9 | Instagram story and one of the little gifts you know the little picture things I |
| 0:41.2 | I put us on there and then there's a little Batman and Robin running around above our heads. You'll have to go check |
| 0:47.0 | it out. Yeah. For sure. So happy to be here. Yeah, me too. And there's really something that's been bubbling up for me that I want to talk about. |
| 0:57.6 | Awesome. And here's the fun part. I have no idea what it is. So like, where are we going today, BB? What's happening? |
| 1:03.7 | It's funny in some of our other episodes I didn't know where we were going this |
| 1:06.9 | and you don't know where we're going but we will know when we get there. |
| 1:10.3 | That's exactly right. |
| 1:12.3 | So I was I had this really interesting experience. I I know you and I have |
| 1:19.5 | Pretty radically different tastes in music. And so I was at a DJ concert, which is kind of like a... |
| 1:27.8 | Like house music, right? Like, yeah, it's trans, but it's like an oxymoron right like a guy playing music but like acting like he's in like a concert yeah exactly |
| 1:39.2 | for those of you can't see Karen is bobbing your head, left it right, up and down, all kind of sideways. |
| 1:47.0 | Hey, I used to go to some raves back in the day. |
| 1:50.0 | I can dig some house music. |
| 1:51.0 | Yeah, so I was at this place |
... |
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