Is It Really Worth Going After Long-tail Keywords? | Ep. #112

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 20 November 2016

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #112 Eric and Neil share their insights on when and where it’s worth investing your time in the pursuit of long tail keywords. Listen to understand what long-tail keywords are, what they are compared to, and how their strategic implementation can always help you rank. Time Stamped Show Notes: 00:27 – Today’s topic: Is it really worth going after long tail keywords? 00:36 – Long tail keywords are 3-5 word phrases people are searching for 01:06 – Head term vs long tail keywords 01:35 – Wikipedia’s Abraham Lincoln page as an example 02:35 – Brian Dean’s 1M search results 03:28 – Long tail phrases are worth it 04:08 – Don’t think about long tail content 04:28 – Use Ahrefs to see long tail traffic that comes to your site 04:43 – When your content is older, you’ll start ranking for long tail phrases 04:50 – Use your Google Search Console 06:17 – Continually update content you already have 06:57 – That’s it for today’s episode! 3 Key Points: Long tail keywords are worth using. Long tail keywords are the way you naturally write content. Implement long tail keywords to rank old content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to be talking about,
0:59.0	is it really worth going after long tail keywords?
1:02.0	So Neil, what are long tail keywords
1:04.0	and why should you be going after them?
1:05.7	Sure, long tail keywords are a few words.
1:08.9	So it's like, it's not gonna be two word phrases.
1:11.4	It's usually three, four, five word phrases that people are searching for.
1:15.6	A good example of this I used to get a ton of traffic for how to gain more
1:19.7	at Instagram followers. That's a long tail phrase. Funny enough that term alone would drive me around 30,000 unique visitors a month
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.