Should I Hire a PR Agency for My Business? | Ep. #113

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 21 November 2016

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #113 Eric and Neil talk about whether or not you should hire a PR agency for your business. Listen to know the pros and cons that are tied to hiring a 3rd party agency and why PR is not for new companies that are just starting out. Time Stamped Show Notes: 00:27 – Today’s topic: Should I hire a PR agency for my business? 00:44 – If you’re first starting out, don’t expect a launch to take you a long distance 01:19 – Neil shares his negative PR experiences 02:05 – The best way to hire a PR person is to have them work full time for you 02:13 – Neil shares more of his PR experiences 03:53 – Find a person to do PR – do not find companies 04:17 – Eric shares his PR experiences 04:36 – The PR industry is antiquated 04:37 – Neil recommended Chris Barrett to Eric 06:01 – PR makes sense if the costs make sense 07:01 – If you’re looking for PR people, check out: Janine from Fresh PR and Richard Lorenzen 07:39 – Your goal is to graduate from an agency and hire in-house 08:01 – That’s it for today’s episode! 3 Key Points: PR is not for all business types—don’t invent in PR on a whim. Getting a PR person is way better than getting an agency. Your end goal is to graduate from hiring agencies and get in-house employees. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about should you be hiring a PR agency
1:01.0	for your business?
1:02.0	So let's say you have a great product, you're ready to get it
1:05.2	out there, you want to get on Wall Street Journal, you want to get on Good Morning America,
1:08.4	you want to get on all these outlets. Does it make sense for you to hire a PR agency?
1:12.8	So first and foremost, I'm going to say if you're first starting out and you expect a launch
1:16.9	to take you all at the distance, it's never going to happen like that.
1:20.5	For the most part, probably 99.9% of the time.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.