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Marketing School - Digital Marketing and Online Marketing Tips

Should You Repurpose Your Content? | Ep. #111

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 19 November 2016

⏱️ 7 minutes

🧾️ Download transcript

Summary

In Episode #111 Eric and Neil help you decide whether you should or should not repurpose your content to bring to followers in. Listen to learn what the advantages and disadvantages are, and the truth about Google’s penalties for replicated content. Time Stamped Show Notes: 00:27 – Today’s topic: Should you repurpose your content? 00:39 – Maximize your investment by repurposing 01:04 – Posting on multiple platforms is repurposing 01:15 – Repurposing helps you get eyes in other areas 01:37 – Not all form of content should be text based 01:42 – Misconception on Google for duplicate content 02:11 – Make sure to link back to the original source 03:29 – Splinter out posts and create more content 03:52 – Google content repurposing workflow 04:30 – Think about the monetization aspect of your business 05:20 – Medium and Quora rewrites certain answers 05:52 – Using Rev to transcribe podcast episodes 06:02 – That’s it for today’s episode! 3 Key Points: Repurposing content doesn’t mean you post the same thing word for word. Google does NOT penalize duplicate content. Repurpose your content to maximize your investment. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you gotta look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your low time. Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about should you be repurposing your content?

1:01.0

So you've invested a lot of time into blog posts, videos, whatever it is exactly a question

1:06.4

is should you be repurposing your content? And absolutely you should be because you're trying

1:10.4

to maximize your investment. You think of your content as an investment

1:14.3

towards a long term, right? You're trying to build up SEO value, you're trying to build up your

1:17.0

brand, you're trying to build something where you can drive paid traffic to. It is an investment,

1:21.3

so why not try to maximize your investment in the first place?

1:25.0

So the one thing I will say is, let's say you're doing a blog post, I'll give you a simpler example.

1:29.8

For this podcast, for example, we actually do post it to multiple channels at once.

...

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