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Perpetual Traffic

Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 7 May 2024

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Kasim share a mix of goodbye tears and wise cracks. Kasim's stepping down to chase new adventures, but not before they dive deep into the secrets of making a business grow by letting go. They chat about the ups, downs, and sideways of their podcast journey, proving that sometimes, to really step up your game, you've got to know when to step back. It’s a goodbye, a lesson in trust, and a little nudge to all of us to sometimes just pass the baton. So tune in, laugh a little, learn a lot, and maybe say a little goodbye yourself.

Chapters:

  • 00:00:00 Welcome Aboard: The "See Ya Later" Episode Begins
  • 00:00:42 Trip Down Memory Lane: Celebrating Growth and Good Times
  • 00:02:04 Big News Break: It’s Not Goodbye, It’s “See You Later”
  • 00:04:25 The Power of the Co-Host Seat: From Little Kasim to Big Celebrity
  • 00:07:12 Heartfelt Thanks: A Co-Host's Gratitude and Insights
  • 00:09:40 The Future Calls: Kasim Talks New Beginnings
  • 00:12:55 Delegation 101: How to Grow Big by Letting Go Small
  • 00:18:58 Deep Dive into Boss Moves: The Fine Art of Delegation
  • 00:21:33 Why You Should Let Go to Grow: Insights on Leadership and Growth
  • 00:24:50 Unpacking Delegation: The What, Why, and How
  • 00:28:15 From Doing to Leading: Embracing the Delegation Journey
  • 00:30:42 The Big Delegation Discussion: Getting into the Weeds
  • 00:33:58 Strategic Delegation: Moving from Micro to Macro Management
  • 00:36:20 Transitioning Out: A Co-Host's Path to New Adventures
  • 00:38:04 Breaking Down Work: From Busywork to Brainwork
  • 00:39:17 Delegation Decoded: Making More by Doing Less
  • 00:40:02 Climbing the Work Ladder: From Grunt Work to Genius Moves
  • 00:45:43 Delegate Like a Pro: Cut Out, Smarten Up, Hand Over
  • 00:53:55 Delegation Live: Turning Theory into Practice
  • 00:58:55 Wrapping Up: The Magic of Letting Go and Looking Forward
  • 01:06:11 Signing Off: Reflecting Back and Rocketing Forward

LINKS AND RESOURCES:


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Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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